The News Lives On

I hadn’t been in a big Denver newsroom in a while, and felt a little nostalgic while visiting tech reporter Andy Vuong at the Post’s offices this week. After our team debriefed him on a client’s pending product launch, Andy was kind enough to give us a quick tour of the ‘ol newsroom. Though not…

Catching a Journalist’s Eye

Public relations professionals today are—rightly so—highly focused on the rapidly changing media landscape and how to harness social media for the good of their companies and clients. However, great value remains in good old fashioned media relations—developing a strong pitch to a carefully targeted reporter who then writes a positive story. Metzger began pitching a…

What is “Brand Journalism?”

I came across a good article from Tom Foremski at ZDNet recently about how some public relations people are starting to coin the term “brand journalism” to describe what they do. I must say, I was intrigued as apparently some PR practitioners representing certain brands are starting call themselves “journalists” and this concept is really…