With the 2020 elections already underway in many states, we’re tracking a very interesting trend here at MAPR: there’s been a growing number of media stories on the ways that companies are encouraging voter turnout. Reporters are eager to cover new story angles on this year’s election cycle, and right now, there’s a nation-wide emphasis on how to safely get out the vote, better known as GOTV.
In the last two weeks alone, there have been dozens of articles across national and trade media on company initiatives that have promoted GOTV. Examples include giving employees Election Day off, organizing poll watchers and facilitating mail-in ballot applications, with an increasing number of companies publicly sharing their intentions and actions. For these companies in the spotlight, it’s an opportunity to raise brand awareness and strengthen relationships with customers and employees—and rightfully so.
And as it turns out, company leadership in facilitating voter turnout can be substantial. One of the reasons why the 2018 elections had the highest voter turnout of any midterm election in the last century can be linked to enhanced GOTV efforts by companies, according to the Harvard Business Review.
In looking through the media coverage of such examples, it’s clear there are other benefits too. As any HR professional would counsel, employees want to work at companies that walk the talk. These stories let companies affirm their corporate values, which can have huge consequences for employee recruitment and retention. And remember: employees love to brag about how great their company is.
Encouraging voter turnout doesn’t have to be elaborate or carry hard costs. Below are a few of the best practices we’ve seen that are generating media exposure for participating companies.
6 Ways Your Company Can Encourage Employees and Customers to Vote
Whether your company is looking to get some quick PR, remain competitive with peer companies or simply save the fate of the universe, leveraging one or a few of these trends will help your company stand out and give you something to cheer about. And as a reminder, Election Day is November 3.