In the past year, important PR tools such as holding press conferences have shifted significantly amidst the pandemic and are now being conducted virtually. Does your business have newsworthy announcements to share? In this recorded presentation from Fort Collins Startup Week, MAPR’s COO/CSO, Amy Leger and Director of Public Relations, Melissa Christensen discuss three steps businesses can take to successfully use video conferencing as a PR tool.
Covered in This Presentation:
- The value of a virtual press conference
- How to determine if your news is worthy of a virtual press conference
- How to prepare your business for such an opportunity