You’re getting your business off the ground and one important marketing essential is to have a website. After all, this is the best place for customers to learn more about your company and the best place for them to get in touch with you. Just like the rest of your marketing materials…
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In college, we spent quite a bit of time learning how to format a “press release.” The idea was that reporters and editors would take a well-written release, edit it slightly, and print it. It was important to leave room for editing and slugging and all the manual copy manipulation that might happen.
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Panda 4.0 | This week Google announced that they would begin rolling out an algorithm update on May 20. This will be version 4.0 of the infamous Panda updates that have vexed site administrators for the past three years. However, at first blush this Panda may not be as ornery as its predecessors.
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Just how prepared are recent college grads to enter the job market? A recent study revealed major gaps in what students perceive as their workforce readiness and what hiring managers think. (Chegg: Bridge That Gap: Analyzing the Student Skill Index, Fall 2013.)
Several of us at Metzger Associates offer our expertise as writers, event planners and social media strategists to help out nonprofit organizations through pro bono work. Nonprofits depend mostly on government and corporate funding, and individual donations to cover basic operating costs. Pro bono services contribute to important but peripheral business functions such as public…
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The 2014 Winter Olympics in Sochi, Russia have come and gone. Perhaps more popular than the actual Olympics was the bad publicity endured by the host city. As spectators and journalists ascended on the small town on the Black Sea, they immediately noticed every flaw in the Russian town…
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When it comes to data security breaches, it’s been a tough stretch for retailers. Michaels, Target and Neiman Marcus- all recent victims of sizable breaches in which the personal and/or credit and debit card information of tens of millions of customers was compromised. So who handled it best from a PR standpoint? Here are the…
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Thinking about starting or building a new business? If so, one of the best places to start is online. There are a number of channels that you can use to get your business off to a great start, but the most common are a website and/or blog along with some sort of social media page/profile.…
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“Blackfish,” Gabriela Cowperthwaite’s independent documentary that took the country by storm, premiered in January at the Sundance FilmFestival. Since its debut, the movie has received the sort of exposure that most filmmakers – both independent and mainstream – can only dream about. For those of you who have been living under a rock, the plot…
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On September 26, Google announced that it had made an update to its algorithm more than a month ago. They’re calling the update Hummingbird, and it affects a reported 90 percent of searches. Let me save you going back to re-read that last sentence: it affects nine out of every 10 searches.
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Visual content continues to grow and short videos are becoming integral to a brand’s relevance. With Twitter and Facebook now both having video services, the need for brands to incorporate these apps into their digital strategy becomes even more important. Instagram, the mobile photo-sharing app owned by Facebook, announced a new feature that now supports videos…
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I had the chance to check out Google Glass last week at Boulder Open Coffee Club. That experience, coupled with the news that Apple may have patented the name “iWatch,” got me thinking about wearable tech. Is this our possible future, or will we look back at these attempts in a few years and wonder what…
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