Several of us at Metzger Associates offer our expertise as writers, event planners and social media strategists to help out nonprofit organizations through pro bono work. Nonprofits depend mostly on government and corporate funding, and individual donations to cover basic operating costs. Pro bono services contribute to important but peripheral business functions such as public…
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The 2014 Winter Olympics in Sochi, Russia have come and gone. Perhaps more popular than the actual Olympics was the bad publicity endured by the host city. As spectators and journalists ascended on the small town on the Black Sea, they immediately noticed every flaw in the Russian town…
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When it comes to data security breaches, it’s been a tough stretch for retailers. Michaels, Target and Neiman Marcus- all recent victims of sizable breaches in which the personal and/or credit and debit card information of tens of millions of customers was compromised. So who handled it best from a PR standpoint? Here are the…
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Thinking about starting or building a new business? If so, one of the best places to start is online. There are a number of channels that you can use to get your business off to a great start, but the most common are a website and/or blog along with some sort of social media page/profile.…
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“Blackfish,” Gabriela Cowperthwaite’s independent documentary that took the country by storm, premiered in January at the Sundance FilmFestival. Since its debut, the movie has received the sort of exposure that most filmmakers – both independent and mainstream – can only dream about. For those of you who have been living under a rock, the plot…
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On September 26, Google announced that it had made an update to its algorithm more than a month ago. They’re calling the update Hummingbird, and it affects a reported 90 percent of searches. Let me save you going back to re-read that last sentence: it affects nine out of every 10 searches.
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Visual content continues to grow and short videos are becoming integral to a brand’s relevance. With Twitter and Facebook now both having video services, the need for brands to incorporate these apps into their digital strategy becomes even more important. Instagram, the mobile photo-sharing app owned by Facebook, announced a new feature that now supports videos…
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I had the chance to check out Google Glass last week at Boulder Open Coffee Club. That experience, coupled with the news that Apple may have patented the name “iWatch,” got me thinking about wearable tech. Is this our possible future, or will we look back at these attempts in a few years and wonder what…
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Working from home, a coffee shop or other locale has become more acceptable and even expected for some employees. Staying connected is easy, so why not blow a morning working at a coffee roaster, right? For me though, the concept seems nice but doesn’t quite stack up to the actual workplace. I like working at…
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Instagram pinch hitting for the New York Times? Instagram made big news this week, and not for pictures of half-eaten Chipotle burritos. Once cited as “Twitter for people who can’t read,” the photo sharing platform made headlines, literally, with a picture of Alex Rodriguez that was taken with the app featured above the fold on the…
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Still wondering why your Facebook feed went red this week? As two high profile same-sex marriage cases were argued before the Supreme Court, the Human Rights Campaign (HRC) capitalized on the momentum of the movement by launching one of the most impressive viral campaigns in recent history, calling marriage equality the “civil rights battle of…
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Last week Twitter turned seven and Facebook is hoping this is the last birthday the social network will celebrate. To help with that, Facebook is preparing to introduce hashtags (maybe). Twitter made the hashtag famous and Instagram added to the frenzy. Some people are hashtag crazy. FYI, you don’t need to hashtag generic words in…
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