Wire services are used to get your release in targeted news rooms all over the country. While not a valid substitution for targeted pitching to your key contacts, it will dramatically help to increase your exposure.
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Ever curl up by the fire in your favorite pajamas with a good book on securities law? Though quaint at first, the dense1930s legalese gets old fast in any attempt to comprehend the bewildering statutes that stifle entrepreneurs to this day. The oppression remains, but a glimmer of hope came through the weeds about three years ago with the passing of the JOBS Act.
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A core component of any communications program is media relations. Earned media placements, not to be confused with paid media placements or advertisements, are an important piece of any PR campaign to build brand awareness and reach specific audiences. Some journalists will receive literally hundreds of pitch emails and phone calls every day…
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So far in 2015 one of the biggest tech story trends has been the Internet of Things, or IoT. If you’re not familiar, the term simply refers to devices that communicate via the Internet without specific human direction each time. Some of the more well-known examples are…
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Unlike the other social networks, people come to LinkedIn for one reason – to connect with others for business-related reasons. LinkedIn is responsible for more than 80% of a business’ social media leads. All the other social media platforms put together only amount to 19.67% of leads.
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Welcome to part two of my series “PR Vendors: How to Choose the Best Monitoring, Media Database and Wire Service Options for Your Business.” If you missed “PART I: Social, Online and Traditional Media Monitoring,” I hope you’ll take a minute to check it out now.
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Like many of you, I struggle with the seemingly never-ending flood of emails. The folks at Evernote — one of my favorite services — gave me the chance to explain how I use Evernote to manage email. Take a look!
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On February 13, Eric Alterman, a professor of journalism at Brooklyn College and the CUNY Graduate School of Journalism, published an article titled “How P.R. Is Killing Journalism: And why that’s a problem even if you’re not a journalist.” That mindset is severely damaging to the relationship between PR professionals and journalists…
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Whether you are looking to send a press release, set up media monitoring or choose a media database, you have many, many options from which to select. But where should you start? It can be overwhelming to determine which of these options is best for your company.
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Agencies are often very fast-paced, competitive environments. An agency employee juggles multiple accounts and clients and works well beyond the standard 9 to 5. It’s not unheard of to have days where you have so much work that you don’t have time to eat lunch. However, there are people who love the flurry of activity.
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That caught your eye, didn’t it? Charmin’s spectacular Tweet referencing the latest Thor movie was short-lived — it was removed soon after it was posted — but thanks to a quick screenshot it’s still circulating the Internet. It’s a perfect example of clever social media communication from brand to consumer.
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You’re getting your business off the ground and one important marketing essential is to have a website. After all, this is the best place for customers to learn more about your company and the best place for them to get in touch with you. Just like the rest of your marketing materials…
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