*This the the first post of a three-part series on video content for social media. This article covers the “Why;” the second article will discuss shooting, editing and optimization; the third post will focus more in-depth on how to promote video content through social media.
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I get asked all the time, “What exactly is it that you do?” My short answer is that I manage my clients’ reputation to the public and get them media opportunities. My long answer usually confuses people to the point of regretting they ever asked. You see, for most people public relations (PR)…
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PR mistakes happen daily. The rapidly changing, digital media landscape makes it very easy for those mistakes to go viral. Whether it is a tweet sent with questionable judgement, a larger-than-life spokesperson or a company-wide epidemic, PR disasters exist on different scales and across all industries. While there have been numerous PR mistakes…
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Yesterday Apple launched a handful of new products, but if you’re even a casual consumer of news, you know that. However, as I watched the presentation last night (on my Apple TV, of course!), it occurred to me that while Apple did trot out a couple of new toys, that presentation was a shot across…
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Google Fiber recently announced plans to provide their Internet service to public housing communities for free. The first community to receive this service is West Bluff in Kansas City, home to 100 families. An additional nine communities in Kansas City will receive the same service, in total more than 1,300 families. Google Fiber’s plans to…
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It has been more than 110 years since PR forefather Ivy Lee invented the press release and, it’s safe to say, a lot has changed: we’ve survived two World Wars, the invention and commercialization of cars and planes, the creation of the Internet, the rise of the smartphone… the list goes on and on. Given the fact that the way humans communicate…
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Marketing as we know it is changing drastically. Instead of going after generalized demographics and target markets, we are seeing the rise of personalized ads. The growing popularity of social networks like Facebook and Instagram allows marketers to see what potential customers like and how they choose to consume advertising. Mobile marketing is also taking…
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With 2016 well under way, I think it’s time to address the possibilities that the new year will bring to the ever-evolving social media industry. While we all know that social media platforms will continue to update and innovate, it’s important to understand why those shifts are happening and what marketers can anticipate from such…
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“3D printing” is a relatively new buzzword used to describe a process that’s been around since the 1980s: Additive Manufacturing (AM), in which a three-dimensional design is used to build an object by depositing material in layers. Recently, the term has gained traction as AM technologies have advanced and become more affordable.
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The communications industry — from mass media to advertising to public relations — has changed as much as any other in the last few years. I believe dramatic changes will continue and even accelerate in the coming year. Some of these changes will be positive while others will represent the continuing struggles in the communications industry.
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As we reflect on the year and finish the last of our Thanksgiving leftovers, we wanted to highlight three underrated reasons that companies should be thankful for their PR agency. Some companies mistakenly think that PR agencies are just coverage factories, facilitating interviews and securing valuable media stories. Media relations…
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An entrepreneur and a venture capitalist walk into a bar in the 1990’s. They have a few drinks. The entrepreneur scribbles an idea on the back of a napkin. The VC hands over a multi-million-dollar check. The entrepreneur has no product, no patent, no customers or revenues. The VC is happy to now own more than half of nothing…
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