In August, Google announced the formation of Alphabet — essentially a holding company, freeing the “new Google” to focus on the core business of search while other projects could continue, albeit in different companies under the Alphabet banner. As the news release stated, “Alphabet Inc. will replace Google Inc. as the publicly-traded entity and all…Details
Just kidding. MAPR president Doyle Albee has launched a new bi-weekly podcast on Rainmaker.FM. The show, “PR is Dead” focuses on the evolution of PR as media changes and as the way we consume that media changes. There are people who think that PR means “press release.” It doesn’t, and if that’s the only tactic you…Details
Ever tried to unsubscribe from an email newsletter? Of course. We all have. As someone who uses email marketing both for my company and my clients, I certainly don’t look forward to an unsubscribe, but there’s something much worse — being marked as spam. While a spam click certainly removes that person from my list…Details
In 1987 Ronald Reagan was president, a gallon of gas cost 89 cents and economist and author Robert Solow stated, “You can see the computer age everywhere but in the productivity statistics.” Computer use was on the rise, yet, while U.S. companies had invested in information technology hoping to bolster productivity in the workforce…Details
We’ve all been victims of the Business Card Mafia, of which members are known for their short, unmemorable conversations followed by the inevitable business card handoff. The awkwardness ensues from here as we hesitantly return the gesture. I’ve traveled to more tradeshows than I can count, and one of the biggest takeaways I’ve ever gotten…Details
One of my favorite things on San Francisco’s Pier 39 is the free samples of clam chowder the restaurants offer as you walk by and then deciding where to have lunch or dinner based on my top pick.Details
How important do you think color is when you’re creating a brand or product?
Well let me tell you, it’s can make a bigger difference than you may think. Color subconsciously plays a powerful role in effecting our mood, thoughts, emotions and even our buying habits.
PR Vendors: How to Choose the Best Monitoring, Media Database and Wire Service Options for Your Business (Part III of III)
Wire services are used to get your release in targeted news rooms all over the country. While not a valid substitution for targeted pitching to your key contacts, it will dramatically help to increase your exposure.Details
Ever curl up by the fire in your favorite pajamas with a good book on securities law? Though quaint at first, the dense1930s legalese gets old fast in any attempt to comprehend the bewildering statutes that stifle entrepreneurs to this day. The oppression remains, but a glimmer of hope came through the weeds about three years ago with the passing of the JOBS Act.Details
A core component of any communications program is media relations. Earned media placements, not to be confused with paid media placements or advertisements, are an important piece of any PR campaign to build brand awareness and reach specific audiences. Some journalists will receive literally hundreds of pitch emails and phone calls every day…Details