Break it down. Whether it’s an analysis, a set of instructions, terminology, tips and tricks, a “how-to” or even company values, how are you going to deliver the information to your audience? As time progresses, the human attention span lessens.
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Oh, the typos you’ll see — even on the best websites. While advances in technology have opened the door to a number of improvements that make our lives easier and more simple, some of these technological breakthroughs have made us lazier.
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If you manage your own website, you may have received a notice from Google Search Console recently about your site that included this: “Starting October 2017, Chrome (version 62) will show a “NOT SECURE” warning when users enter text in a form on an HTTP page, and for all HTTP pages in Incognito mode.” This warning will affect all sites without valid SSL certificates in place…
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In the constantly changing media marketplace we’re currently faced with, the resources, tools, techniques and platforms that are effective today may not be able to drive the results you’re looking for tomorrow. Consequently, marketers and others in the marketing industry are forced to evolve their tactics or risk being left behind as content consumption patterns develop and social media platforms shift…
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For years, I was on the receiving end of PR phone calls and emails. Between my 15 years in television news and over the last eight years with my personal website, I received hundreds of pitches through email, phone and yes, even fax. Now as an account executive with MAPRagency, the tables are turned, I am the one doing the pitching and it is a whole different ballgame…
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We’ve all heard the saying, “There’s no such thing as bad publicity.” But when is bad publicity really bad and when is it good?
Really, not all drama surrounding a company, brand or celebrity is bad…
Hold the stock photo and record your video… vertically? Over one-third of marketers surveyed in 2016 said that visual marketing was the most important form of content for their business. Are you still using plain old stock photos and widescreen videos in your emails and social media posts? Boring. It’s time to rethink your eye-grabbers…
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There’s a category of products called “sin” products — things like beverage alcohol, casinos and now, in many states, recreational cannabis. (OK, admit it — you had no idea where that headline was going, did you?) While these products are legal, developing a communications plan — either proactive or reactive — requires a heightened focus on many critical issues…
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In part one of this blog series, I talked a little bit about what copywriting is, why it is important and offered up a few tips on how to attract readers with the captivating content you’re crafting. This post — part two — not only offers fantastic copy — see what I did there? It also provides valuable and relevant content, including additional tips on how to draft irresistible copy that engages viewers and compels them to take action…
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This week the mother of all viral videos sucker-punched United Airlines. But that’s the nature of viral videos, right? They are unexpected in timing and subject matter. But how the brand handles it in the hours after is crucial to coming out on the other side…
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Whether organizations want to believe it or not, government has a profound impact on the way business is conducted. As a result, almost every organization requires a government relations arm, but one of the most common questions I receive is “what exactly is government relations?” To me, government relations (GR) is about education…
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Words. Some people are good with them while others, well, aren’t. We know this. Obviously, there are a number of pieces that compose the public relations and marketing puzzle, yet one vital element is often overlooked — the copywriting. But what exactly is copywriting? Copywriting involves crafting the written words…
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