Trump’s Tweets, Section 230 and PR Challenges
Section 230, a formerly obscure part of the Communications Decency Act raises some important considerations for communications pros working in social media…
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New Year, New Me(dia List)
Media lists are arguably the most important component of a media outreach strategy. Often the first piece of foundational research conducted for a client, having a strong, targeted list of relevant journalists and reporters to pitch your client to is crucial to making sure the engagement begins on the right foot. Typically, the biggest investment…
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Zoom Zoom Zoom – How a Professional Production Team Delivers the Optimal Virtual Event Experience
While video conferencing platforms like Zoom existed before the global spread of the coronavirus upended the world, Zoom truly revolutionized how we connect with one another during the COVID-19 pandemic…
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Proactive MD’s Dr. Kayur Patel Speaks on the Potential Challenges of Telehealth
With the current state of the world, primary healthcare is more important than ever before. We’re so grateful we get to work with a company whose main goal is to help people improve their health outcomes by offering a better option for primary care. Proactive MD provides reduced healthcare costs by offering innovative direct primary…
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Laborjack Launches New Gig-Labor Platform
If you know MAPRagency, you know that we love working with local startups. This year, we’ve had the opportunity to work with Laborjack, a startup that launched in 2016 to connect college students looking for work with customers in need of manual labor. Although Covid-19 took a toll on businesses requiring “in-person” labor, Laborjack founders…
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Proven PR Tips for Your Funding Round
If you’re on the verge of completing a funding round, congratulations! We know from our friends at the Foundry Group, Rockies Venture Club and elsewhere that funding rounds can be big news. So why not bring some extra bounce…
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Telling Your Story and Securing Top-Tier Coverage: The Daydream Apartments Story
Although MAPRagency is probably best known for our ability to generate opportunities to foster a favorable public image for tech companies, our work across numerous industry categories highlights one of our core capabilities: storytelling. In the case of Daydream Apartments, a lifestyle brand that operates upscale residential properties in five high-growth markets around the country,…
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Stryker-Munley Group Comes to Colorado — via MAPRagency!
Today marks an expansion for MAPRagency — one that further deepens our bench and provides us with access to offices and communications professionals across the U.S. Stryker-Munley Group (SMG), a Charleston, S.C.-based integrated public relations agency, has selected MAPRagency to establish SMG offices in Boulder, Fort Collins and Denver as part of a national expansion plan.
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How Smart Organizations Leverage a Public Relations Agency
You Don’t Have to Be Fancy to be Smart! MAPRagency’s recent efforts to help advance a ballot initiative in Boulder’s municipal elections this November became the target of an interesting tweet…
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CableLabs and SCTE•ISBE: Accelerating Collaboration, Alignment and Innovation
We love sharing our clients’ big news! CableLabs is the leading innovation and R&D lab for the cable industry. They work to keep people connected through cable networks and have made their mark on this industry over the course of 30 years. CableLabs recently shared some exciting news about a huge milestone for the company…
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New Client Website Launch: Massachusetts Housing & Shelter Alliance
We are celebrating the launch of a new client website! The Massachusetts Housing & Shelter Alliance (MHSA) selected our agency to develop a new and improved website that would be more user friendly and better communicate their message.
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How to Boost Your Business with Contributed Content
The media landscape is shifting. As technology increases the speed of communications, the way everyone — from companies to consumers — interacts with the media continues to change as well. As a result, getting the word out about your company is becoming increasingly difficult. The global digital transformation has significantly impacted the media industry —…
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