Hold the stock photo and record your video… vertically? Over one-third of marketers surveyed in 2016 said that visual marketing was the most important form of content for their business. Are you still using plain old stock photos and widescreen videos in your emails and social media posts? Boring. It’s time to rethink your eye-grabbers…
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There’s a category of products called “sin” products — things like beverage alcohol, casinos and now, in many states, recreational cannabis. (OK, admit it — you had no idea where that headline was going, did you?) While these products are legal, developing a communications plan — either proactive or reactive — requires a heightened focus on many critical issues…
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In part one of this blog series, I talked a little bit about what copywriting is, why it is important and offered up a few tips on how to attract readers with the captivating content you’re crafting. This post — part two — not only offers fantastic copy — see what I did there? It also provides valuable and relevant content, including additional tips on how to draft irresistible copy that engages viewers and compels them to take action…
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This week the mother of all viral videos sucker-punched United Airlines. But that’s the nature of viral videos, right? They are unexpected in timing and subject matter. But how the brand handles it in the hours after is crucial to coming out on the other side…
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Whether organizations want to believe it or not, government has a profound impact on the way business is conducted. As a result, almost every organization requires a government relations arm, but one of the most common questions I receive is “what exactly is government relations?” To me, government relations (GR) is about education…
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Words. Some people are good with them while others, well, aren’t. We know this. Obviously, there are a number of pieces that compose the public relations and marketing puzzle, yet one vital element is often overlooked — the copywriting. But what exactly is copywriting? Copywriting involves crafting the written words…
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Unless you’ve gone on a digital cleanse in the past year, you’ve probably had an interaction with fake news lately. Perhaps you’ve heard President Trump accuse both CNN and The New York Times of being “fake news,” or maybe you are a part of the reason Google searches for “fake news”…
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When logging on to your favorite social media sites, what catches your eye first? We often find ourselves getting sucked down the rabbit hole and the next thing you know, two hours of mindless scrolling have gone by. But what are the key messages you actually remember after you sign off?
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Television stations are adding more local news than ever before, yet at the same time, news management expects each newscast to have a fresh take on the same news. In other words, a producer can’t take a reporter’s story from the 5:00 p.m. newscast and just plug it into…
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Americans just witnessed the downfall of a gold medal-winning swimmer’s reputation in less than a week’s time. It appears Ryan Lochte brought much of it on himself. Public relations professionals are talented at helping public figures manage their image and mitigate problems as they arise, but the shit gets real when…
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*This the the first post of a three-part series on video content for social media. This article covers the “Why;” the second article will discuss shooting, editing and optimization; the third post will focus more in-depth on how to promote video content through social media.
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I get asked all the time, “What exactly is it that you do?” My short answer is that I manage my clients’ reputation to the public and get them media opportunities. My long answer usually confuses people to the point of regretting they ever asked. You see, for most people public relations (PR)…
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