Marketing as we know it is changing drastically. Instead of going after generalized demographics and target markets, we are seeing the rise of personalized ads. The growing popularity of social networks like Facebook and Instagram allows marketers to see what potential customers like and how they choose to consume advertising. Mobile marketing is also taking…
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With 2016 well under way, I think it’s time to address the possibilities that the new year will bring to the ever-evolving social media industry. While we all know that social media platforms will continue to update and innovate, it’s important to understand why those shifts are happening and what marketers can anticipate from such…
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“3D printing” is a relatively new buzzword used to describe a process that’s been around since the 1980s: Additive Manufacturing (AM), in which a three-dimensional design is used to build an object by depositing material in layers. Recently, the term has gained traction as AM technologies have advanced and become more affordable.
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The communications industry — from mass media to advertising to public relations — has changed as much as any other in the last few years. I believe dramatic changes will continue and even accelerate in the coming year. Some of these changes will be positive while others will represent the continuing struggles in the communications industry.
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As we reflect on the year and finish the last of our Thanksgiving leftovers, we wanted to highlight three underrated reasons that companies should be thankful for their PR agency. Some companies mistakenly think that PR agencies are just coverage factories, facilitating interviews and securing valuable media stories. Media relations…
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An entrepreneur and a venture capitalist walk into a bar in the 1990’s. They have a few drinks. The entrepreneur scribbles an idea on the back of a napkin. The VC hands over a multi-million-dollar check. The entrepreneur has no product, no patent, no customers or revenues. The VC is happy to now own more than half of nothing…
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Have you ever wanted to step inside a thriving Boulder business, learn about their mission and immerse yourself in their culture? You can do just that tomorrow at NewCo Boulder. What’s NewCo Boulder? It’s a fresh twist on the traditional business conference that offers a look inside 50+ companies that are changing the economic profile of Boulder.
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Like most Americans, I skim the headlines every morning catching up on news of elections, big-box retailer expansions, and social media crises. But recently, I’ve begun to notice something else making front page news, stories like Human DNA in Hotdogs, and Man kills friend who turned into zombie. So have American morals…
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If you work in the payments industry or accept credit cards, you probably know that the EMV (Europay/Mastercard/Visa) standard became the standard in the U.S. about a month ago. Sort of. OK, let’s back up. The EMV system is, at its most basic, a move away from the “swipe and sign”…
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Earlier this week a duo of athletes I was fortunate enough to work with named David Brown and Jerome Avery were featured on the front page of the LA Times. When I read this story, I was humbled, because I believe that I had a hand in their success from a public relations perspective.
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Building a website from scratch can seem daunting, especially if your experience with coding is limited or nonexistent. The good news is, no matter what kind of site you are looking to build there’s probably a content management system (CMS) out there that has already been built and tested that will fit your business needs.
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On September 30 Apple released version 9 of its default web browser, Safari. The new browser version came bundled with OS X El Capitan, and is also available for Yosemite and Mavericks users. In addition to security, privacy and compatibility updates, Safari 9 also includes controls to mute audio in tabs, additional viewing options…
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