Just a handful of years ago, The Denver Post had more than 250 reporters. Despite the Centennial State’s booming growth in recent years, the state’s largest news organization now employs just 60-some journalists to tell the stories of individuals and businesses across Colorado. Making matters worse, this problem extends well beyond the Mile High City…
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As we celebrate our 30th anniversary in 2021, we look back on an incredible 2020. Here are some of the highlights. Text Version 341 Media Hits From Tier 1 coverage in The New York Times and Forbes to prestigious B2B publications like Hospitality Technology and AIthority, our team delivered PR results that drove sales and…
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In a normal year, right about now, Fort Collins Startup Week would be finalizing all of its speakers, venues and happy hours in time for the week-long event at the end of February. In fact, last year the event was probably one of the last big networking events entrepreneurs and startup founders in northern Colorado…
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We’ve entered into a new year and January is a great time for setting new resolutions! As we think about our businesses and what our business goals are we should also be thinking about our websites and making sure that we are updating them to the most current standards. If you haven’t audited your website…
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Section 230, a formerly obscure part of the Communications Decency Act raises some important considerations for communications pros working in social media…
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Media lists are arguably the most important component of a media outreach strategy. Often the first piece of foundational research conducted for a client, having a strong, targeted list of relevant journalists and reporters to pitch your client to is crucial to making sure the engagement begins on the right foot. Typically, the biggest investment…
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While video conferencing platforms like Zoom existed before the global spread of the coronavirus upended the world, Zoom truly revolutionized how we connect with one another during the COVID-19 pandemic…
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With the current state of the world, primary healthcare is more important than ever before. We’re so grateful we get to work with a company whose main goal is to help people improve their health outcomes by offering a better option for primary care. Proactive MD provides reduced healthcare costs by offering innovative direct primary…
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If you know MAPRagency, you know that we love working with local startups. This year, we’ve had the opportunity to work with Laborjack, a startup that launched in 2016 to connect college students looking for work with customers in need of manual labor. Although Covid-19 took a toll on businesses requiring “in-person” labor, Laborjack founders…
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If you’re on the verge of completing a funding round, congratulations! We know from our friends at the Foundry Group, Rockies Venture Club and elsewhere that funding rounds can be big news. So why not bring some extra bounce…
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Although MAPRagency is probably best known for our ability to generate opportunities to foster a favorable public image for tech companies, our work across numerous industry categories highlights one of our core capabilities: storytelling. In the case of Daydream Apartments, a lifestyle brand that operates upscale residential properties in five high-growth markets around the country,…
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Today marks an expansion for MAPRagency — one that further deepens our bench and provides us with access to offices and communications professionals across the U.S. Stryker-Munley Group (SMG), a Charleston, S.C.-based integrated public relations agency, has selected MAPRagency to establish SMG offices in Boulder, Fort Collins and Denver as part of a national expansion plan.
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