Words. Some people are good with them while others, well, aren’t. We know this. Obviously, there are a number of pieces that compose the public relations and marketing puzzle, yet one vital element is often overlooked — the copywriting. But what exactly is copywriting? Copywriting involves crafting the written words…
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Unless you’ve gone on a digital cleanse in the past year, you’ve probably had an interaction with fake news lately. Perhaps you’ve heard President Trump accuse both CNN and The New York Times of being “fake news,” or maybe you are a part of the reason Google searches for “fake news”…
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When logging on to your favorite social media sites, what catches your eye first? We often find ourselves getting sucked down the rabbit hole and the next thing you know, two hours of mindless scrolling have gone by. But what are the key messages you actually remember after you sign off?
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Television stations are adding more local news than ever before, yet at the same time, news management expects each newscast to have a fresh take on the same news. In other words, a producer can’t take a reporter’s story from the 5:00 p.m. newscast and just plug it into…
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Americans just witnessed the downfall of a gold medal-winning swimmer’s reputation in less than a week’s time. It appears Ryan Lochte brought much of it on himself. Public relations professionals are talented at helping public figures manage their image and mitigate problems as they arise, but the shit gets real when…
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*This the the first post of a three-part series on video content for social media. This article covers the “Why;” the second article will discuss shooting, editing and optimization; the third post will focus more in-depth on how to promote video content through social media.
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I get asked all the time, “What exactly is it that you do?” My short answer is that I manage my clients’ reputation to the public and get them media opportunities. My long answer usually confuses people to the point of regretting they ever asked. You see, for most people public relations (PR)…
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PR mistakes happen daily. The rapidly changing, digital media landscape makes it very easy for those mistakes to go viral. Whether it is a tweet sent with questionable judgement, a larger-than-life spokesperson or a company-wide epidemic, PR disasters exist on different scales and across all industries. While there have been numerous PR mistakes…
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Yesterday Apple launched a handful of new products, but if you’re even a casual consumer of news, you know that. However, as I watched the presentation last night (on my Apple TV, of course!), it occurred to me that while Apple did trot out a couple of new toys, that presentation was a shot across…
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Google Fiber recently announced plans to provide their Internet service to public housing communities for free. The first community to receive this service is West Bluff in Kansas City, home to 100 families. An additional nine communities in Kansas City will receive the same service, in total more than 1,300 families. Google Fiber’s plans to…
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It has been more than 110 years since PR forefather Ivy Lee invented the press release and, it’s safe to say, a lot has changed: we’ve survived two World Wars, the invention and commercialization of cars and planes, the creation of the Internet, the rise of the smartphone… the list goes on and on. Given the fact that the way humans communicate…
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Marketing as we know it is changing drastically. Instead of going after generalized demographics and target markets, we are seeing the rise of personalized ads. The growing popularity of social networks like Facebook and Instagram allows marketers to see what potential customers like and how they choose to consume advertising. Mobile marketing is also taking…
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