Lately, I’ve been incredibly inspired by reading the life stories of those who discover a strong sense of self built out of a solid moral compass and the absolute will change the world– no matter how big or small that change may be. Prominent memoirs such as Michelle Obama’s Becoming, James Comey’s A Higher Loyalty…
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As eligibility opens up to all Americans, we’re giving our employees paid time off to get the COVID-19 vaccine. Here’s why.
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With Earth Day coming up, I’m reminded of the old adage that the best time to plant a tree is 25 years ago, and the second-best time is right now. The same is true of media training — especially if you’re a founder or executive with a big media interview coming up.
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I recently moderated a panel for this year’s Fort Collins Startup Week discussing how founders can get organized and generate smart public relations around their funding announcements.
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As MAPR’s VP of Digital Services, I presented a webinar at this year’s Fort Collins Startup Week detailing what we know about Google’s Page Experience search algorithm update coming in May, how to find out if your website might be affected and what you can do right now to improve page experience for your site’s users.
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As a senior at the University of Colorado Boulder majoring in strategic communications, I want to share some lessons I discovered outside of the classroom. At the start of the pandemic, most classes became fully remote, compelling students to participate through Zoom. Most office spaces went unused as companies switched to working remotely. During this…
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Social media is one of the most important tools a company can embrace. In 2020, there were some 233 million social network users in the United States, the equivalent of about three-quarters of the country’s population. By 2023, that number is expected to increase to approximately 257 million. Last year, the average daily social media…
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A lot has happened in the world since March 2020, and it’s been a busy twelve months for our crisis communications experts at MAPR. From our vantage point, crisis communications have taken on a more expansive meaning than it did a year ago. Gone are the days when a singular incident inside a company warranted…
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Infographics tell a story in a snapshot. Information can be overwhelming or boring when it’s displayed in a long block of text, infographics help the most important facts stand out.
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At MAPR, our team operates like a family. Before COVID-19 hit, happy hours, community service and other fun events happened on a regular basis. During the pandemic, however, we (like many companies) transitioned to working remotely, and face-to-face contact with one another plummeted. But our company culture is important to us…
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Just a handful of years ago, The Denver Post had more than 250 reporters. Despite the Centennial State’s booming growth in recent years, the state’s largest news organization now employs just 60-some journalists to tell the stories of individuals and businesses across Colorado. Making matters worse, this problem extends well beyond the Mile High City…
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As we celebrate our 30th anniversary in 2021, we look back on an incredible 2020. Here are some of the highlights. Text Version 341 Media Hits From Tier 1 coverage in The New York Times and Forbes to prestigious B2B publications like Hospitality Technology and AIthority, our team delivered PR results that drove sales and…
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