As a business owner, especially one looking to expand your brand, it can be exciting to receive messages that “you’ve been shortlisted for an article of top companies” or that “you’ve been chosen to be featured in an article.” As a PR executive, I receive emails like this for my clients on a daily basis.…
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Ever heard the phrase “purpose is the new digital?” It’s the idea that purpose will fundamentally change the dynamics of brands in the marketplace, just as digital has transformed the way brands and consumers interact, purchase and sell. Purpose-driven marketing is nothing new. According to the Nielsen 2015 Global Sustainability Report, two out of three…
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Who needs media training? Talking to the media seems simple enough, right? You may have an expert opinion on a hot topic in the news and the media wants your perspective. But you open your mouth and talk over the reporter’s (and audience’s) head, you keep babbling and never get to the point or your…
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In the wake of data breaches affecting millions of users at Facebook and Equifax, data protection and privacy is a growing concern for consumers, businesses and legislators. The European Union’s General Data Protection Regulation, or GDPR, will be the first piece of legislation to impact data protection on a global scale…
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This spring is an exciting season for new growth at MAPRagency. While we have a 27-year history in Boulder, as well as offices in Denver since 2016, this spring we opened an office in Fort Collins!
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Break it down. Whether it’s an analysis, a set of instructions, terminology, tips and tricks, a “how-to” or even company values, how are you going to deliver the information to your audience? As time progresses, the human attention span lessens.
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Oh, the typos you’ll see — even on the best websites. While advances in technology have opened the door to a number of improvements that make our lives easier and more simple, some of these technological breakthroughs have made us lazier.
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If you manage your own website, you may have received a notice from Google Search Console recently about your site that included this: “Starting October 2017, Chrome (version 62) will show a “NOT SECURE” warning when users enter text in a form on an HTTP page, and for all HTTP pages in Incognito mode.” This warning will affect all sites without valid SSL certificates in place…
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In the constantly changing media marketplace we’re currently faced with, the resources, tools, techniques and platforms that are effective today may not be able to drive the results you’re looking for tomorrow. Consequently, marketers and others in the marketing industry are forced to evolve their tactics or risk being left behind as content consumption patterns develop and social media platforms shift…
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For years, I was on the receiving end of PR phone calls and emails. Between my 15 years in television news and over the last eight years with my personal website, I received hundreds of pitches through email, phone and yes, even fax. Now as an account executive with MAPRagency, the tables are turned, I am the one doing the pitching and it is a whole different ballgame…
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We’ve all heard the saying, “There’s no such thing as bad publicity.” But when is bad publicity really bad and when is it good?
Really, not all drama surrounding a company, brand or celebrity is bad…
Hold the stock photo and record your video… vertically? Over one-third of marketers surveyed in 2016 said that visual marketing was the most important form of content for their business. Are you still using plain old stock photos and widescreen videos in your emails and social media posts? Boring. It’s time to rethink your eye-grabbers…
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