Has your inbox started blowing up yet with emails from your favorite charities asking for your financial support? Between this week’s Giving Tuesday, next week’s Colorado Gives Day and year-end appeal campaigns, ’tis the season for Colorado’s nearly 20,000 registered nonprofit organizations to ask for your financial support.
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I started doing public relations for a Fortune 500 company before a few things we take for granted today even appeared on the scene:
CDs were just coming out, and the titles were limited. I drove to my first job still poking cassette tapes into my car stereo, and I went for a run every day carrying a Sony Walkman.
When it comes to public relations, you may sometimes find yourself in a “chicken and egg” scenario, needing press to get clients and needing clients to get press.
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Recently, I attended WordCamp Denver, a conference where all of us WordPress geeks get together to share tips and discuss the latest and best web dev industry standards. No matter the level of experience you have with WordPress, there is something you can learn at WordCamp.
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This year, I attended my eighth (!!!) MozCon in Seattle. On the way to the convention center from the airport, my Lyft driver asked what brought me to town, and I told him I was attending one of the world’s largest and best conferences on search engine optimization. There was a thoughtful pause before he asked me, “how do you optimize search engines?”
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I’m often asked, especially by students, what skills are most important to a successful career in public relations. I find they are usually expecting to hear my take on the “usual suspects” list — strong news writing skills, the ability to pitch a story, organization, etc
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You’re browsing sports highlights by the pool, drinking a brew, when you see it right there on your Instagram: an ad for the set of golf clubs you’ve been eyeing. “How did they know?” you ask. The answer is Facebook’s pixel. This simple piece of code is a marketer’s secret weapon; once installed on a website…
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RSA Conference is “where the world talks security” and what a place for me to immerse myself and learn more about this multi-billion dollar industry. I could not be more thrilled to be attending the conference in San Francisco this week. MAPRagency has three cybersecurity clients attending the show (Automox, Overwatch ID and Swimlane) this…
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Mistakes happen all of the time. And in the world of public relations, the ever-evolving digital media landscape magnifies errors made by companies across industry sectors. From misguided campaigns and jokes made in poor taste to downright incompetence, PR fails can significantly damage any company’s reputation, and the ensuing public outrage can impact your organization’s…
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We all get the emails, and they look something like this:
My name is Vicky, and I wanted to know if you would be interested in reaching key decision-makers across Information Technology and other industry verticals. We provide opt-in business emails with contact’s full name, company name, job title, phone and fax number, mailing address, SIC codes, industry description, employee size and revenue etc.
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Would you like to hear a joke? OK, well, I can’t remember how it starts, but the punchline is “he eats chutes and leaves.”
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Running a business involves a host of responsibilities to make the company a success, including managing money, customers, technology and marketing. However, what goes into your website and your email outreach to your customers are probably among the most crucial areas, which also may be one of the most commonly overlooked or dismissed. Following a…
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