I’m often asked, especially by students, what skills are most important to a successful career in public relations. I find they are usually expecting to hear my take on the “usual suspects” list — strong news writing skills, the ability to pitch a story, organization, etc
Details
You’re browsing sports highlights by the pool, drinking a brew, when you see it right there on your Instagram: an ad for the set of golf clubs you’ve been eyeing. “How did they know?” you ask. The answer is Facebook’s pixel. This simple piece of code is a marketer’s secret weapon; once installed on a website…
Details
RSA Conference is “where the world talks security” and what a place for me to immerse myself and learn more about this multi-billion dollar industry. I could not be more thrilled to be attending the conference in San Francisco this week. MAPRagency has three cybersecurity clients attending the show (Automox, Overwatch ID and Swimlane) this…
Details
Mistakes happen all of the time. And in the world of public relations, the ever-evolving digital media landscape magnifies errors made by companies across industry sectors. From misguided campaigns and jokes made in poor taste to downright incompetence, PR fails can significantly damage any company’s reputation, and the ensuing public outrage can impact your organization’s…
Details
We all get the emails, and they look something like this:
My name is Vicky, and I wanted to know if you would be interested in reaching key decision-makers across Information Technology and other industry verticals. We provide opt-in business emails with contact’s full name, company name, job title, phone and fax number, mailing address, SIC codes, industry description, employee size and revenue etc.
Details
Would you like to hear a joke? OK, well, I can’t remember how it starts, but the punchline is “he eats chutes and leaves.”
Details
Running a business involves a host of responsibilities to make the company a success, including managing money, customers, technology and marketing. However, what goes into your website and your email outreach to your customers are probably among the most crucial areas, which also may be one of the most commonly overlooked or dismissed. Following a…
Details
Public relations takes time and depends on regular contact with the right reporters. When our client, Vaisala, came to us with exclusive lightning data, we knew we had to develop a strategy that would result in consistent media coverage over time.
Details
In today’s online world, blogging has taken on increased importance as everyone from Fortune 500 companies to small-town mom-and-pop shops seek to expand their digital reach and ultimately improve their bottom line. After initially serving as an online venue for folks to share their feelings, thoughts and opinions to their followers, blogging has grown immensely…
Details
Fort Collins has a booming startup scene. Companies that specialize in agtech, cryptocurrency and those coming out of the city’s Music District, are impressing colleagues, investors and the community with innovation. Over the last year, we recognized the entrepreneurial growth that is happening but also noticed the need for PR resources to support that growth and…
Details
Industry-specific jargon can hinder successful and productive communication. As a graphic and web designer, I find myself explaining similar concepts over and over. What is apparent to me, is not always obvious to clients so here are a few tips to help you better communicate with your designer. And who knows? Maybe you know more…
Details
As a business owner, especially one looking to expand your brand, it can be exciting to receive messages that “you’ve been shortlisted for an article of top companies” or that “you’ve been chosen to be featured in an article.” As a PR executive, I receive emails like this for my clients on a daily basis.…
Details