In this video, Adison Young, Art Director & Web Developer at MAPR, teaches us about how to know when your branding needs an update– after all, branding defines the mission, vision and values of your company! So, does your branding need an update? Stay tuned and learn how to assess brand elements, the importance of…
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In this video, Jennifer Stevens, Creative Director at MAPR, talks about the importance of website accessibility in order to make your website a place for everyone. As a business owner, it is important to recognize that about 57 million Americans have some sort of disability ranging from color blindness to deafness– all affecting the way…
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You may have seen the term “media literacy” a lot over the last few years, likely alongside some alarming statistics, like the fact that 33% of Americans say they have “no trust” in mass media organizations in the U.S. This number has been steadily rising over the last several years, and communications professionals believe media…
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In this video from Fort Collins Startup Week 2021, MAPR’s Director of Public Relations, Melissa Christensen and COO/CSO, Amy Leger share effective strategies on grabbing the attention of reporters and editors when pitching, especially as the pandemic has shifted the way we all work. Your company may have updates to share — but are they…
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Vaccine rollouts, reopening of businesses and students’ return to school signals our “new normal” is on the horizon. The question, however, is what is this elusive “new normal” we’ve been hearing about since the start of the pandemic? The spread of the coronavirus has altered every business and marketplace across the globe, leaving us to…
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In the past year, important PR tools such as holding press conferences have shifted significantly amidst the pandemic and are now being conducted virtually. Does your business have newsworthy announcements to share? In this recorded presentation from Fort Collins Startup Week, MAPR’s COO/CSO, Amy Leger and Director of Public Relations, Melissa Christensen discuss three steps…
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Lately, I’ve been incredibly inspired by reading the life stories of those who discover a strong sense of self built out of a solid moral compass and the absolute will change the world– no matter how big or small that change may be. Prominent memoirs such as Michelle Obama’s Becoming, James Comey’s A Higher Loyalty…
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As eligibility opens up to all Americans, we’re giving our employees paid time off to get the COVID-19 vaccine. Here’s why.
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With Earth Day coming up, I’m reminded of the old adage that the best time to plant a tree is 25 years ago, and the second-best time is right now. The same is true of media training — especially if you’re a founder or executive with a big media interview coming up.
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I recently moderated a panel for this year’s Fort Collins Startup Week discussing how founders can get organized and generate smart public relations around their funding announcements.
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As MAPR’s VP of Digital Services, I presented a webinar at this year’s Fort Collins Startup Week detailing what we know about Google’s Page Experience search algorithm update coming in May, how to find out if your website might be affected and what you can do right now to improve page experience for your site’s users.
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As a senior at the University of Colorado Boulder majoring in strategic communications, I want to share some lessons I discovered outside of the classroom. At the start of the pandemic, most classes became fully remote, compelling students to participate through Zoom. Most office spaces went unused as companies switched to working remotely. During this…
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