Social media is one of the most important tools a company can embrace. In 2020, there were some 233 million social network users in the United States, the equivalent of about three-quarters of the country’s population. By 2023, that number is expected to increase to approximately 257 million. Last year, the average daily social media…
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A lot has happened in the world since March 2020, and it’s been a busy twelve months for our crisis communications experts at MAPR. From our vantage point, crisis communications have taken on a more expansive meaning than it did a year ago. Gone are the days when a singular incident inside a company warranted…
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Infographics tell a story in a snapshot. Information can be overwhelming or boring when it’s displayed in a long block of text, infographics help the most important facts stand out.
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At MAPR, our team operates like a family. Before COVID-19 hit, happy hours, community service and other fun events happened on a regular basis. During the pandemic, however, we (like many companies) transitioned to working remotely, and face-to-face contact with one another plummeted. But our company culture is important to us…
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Just a handful of years ago, The Denver Post had more than 250 reporters. Despite the Centennial State’s booming growth in recent years, the state’s largest news organization now employs just 60-some journalists to tell the stories of individuals and businesses across Colorado. Making matters worse, this problem extends well beyond the Mile High City…
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As we celebrate our 30th anniversary in 2021, we look back on an incredible 2020. Here are some of the highlights. Text Version 341 Media Hits From Tier 1 coverage in The New York Times and Forbes to prestigious B2B publications like Hospitality Technology and AIthority, our team delivered PR results that drove sales and…
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In a normal year, right about now, Fort Collins Startup Week would be finalizing all of its speakers, venues and happy hours in time for the week-long event at the end of February. In fact, last year the event was probably one of the last big networking events entrepreneurs and startup founders in northern Colorado…
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We’ve entered into a new year and January is a great time for setting new resolutions! As we think about our businesses and what our business goals are we should also be thinking about our websites and making sure that we are updating them to the most current standards. If you haven’t audited your website…
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Section 230, a formerly obscure part of the Communications Decency Act raises some important considerations for communications pros working in social media…
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Media lists are arguably the most important component of a media outreach strategy. Often the first piece of foundational research conducted for a client, having a strong, targeted list of relevant journalists and reporters to pitch your client to is crucial to making sure the engagement begins on the right foot. Typically, the biggest investment…
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While video conferencing platforms like Zoom existed before the global spread of the coronavirus upended the world, Zoom truly revolutionized how we connect with one another during the COVID-19 pandemic…
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With the current state of the world, primary healthcare is more important than ever before. We’re so grateful we get to work with a company whose main goal is to help people improve their health outcomes by offering a better option for primary care. Proactive MD provides reduced healthcare costs by offering innovative direct primary…
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