Traveling to a new city for business with or on behalf of a client can often lead to unexpected situations. Sometimes, delayed flights, less-than-ideal weather and many other factors associated with traveling are simply out of our control. However, preparing ahead of time and taking charge of what can be controlled will set you up…
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At what age do you begin your professional development? Trick question! That’s like asking a flower, “When will you bloom?” The flower grows when it is ready — and the same goes for budding, public relations (PR) professionals. My introduction to professionalism was when I decided to pursue a strategic communication degree during my freshman…
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“Who knows who is both your best friend and brother…” especially in the business world. Based on Glassdoor’s numbers, your chances of getting a job offer are statistically significantly better (2.6% to 6.6% higher) if you were referred by a current employee than if you weren’t. Personal connections are crucial in business. People want to…
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If you’ve ever had a disgusting amount of leftovers, you understand how overwhelming it can be to try and create a Top Chef-quality meal out of useless scraps that seem … well, useless as they wither away in the murky depths of your fridge. The same goes for writing! All of those expired thoughts or…
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“Content is king.” Bill Gates famously wrote about content’s importance back in 1996, just as the dot-com bubble was growing. Since his essay, the dot-com bubble grew and popped, pound signs became hashtags and the previously never-existing word “google” became a frequently used verb. Gates’ insight on the importance of content could not be more…
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I started my public relations career with MAPRagency in March 2021 after studying public relations in college and completing a few internships. While I was feeling completely prepared to enter the world of PR, there are a few key lessons I’ve learned during my first few months that I think are important for new and…
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More than 55% of the world’s population uses social media. As one of the world’s 4.33 billion social media users, I utilize various social media platforms to stay connected to friends, stay current on events and connect with brands that I love, but companies across organizations are leveraging the power of social media to raise…
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MAPRagency places great importance on working with the local community. That’s why when Cindy Skalicky, the founder of On Point Communications, a Colorado-based consulting company, reached out to collaborate and tell the story of an extraordinary Colorado-based startup developing all-natural deodorants, we jumped at the opportunity! In 2017, Distilled Bath and Body was founded in…
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Recently, a wonderful book recommendation came my way from a fellow teammate. I’m always looking for my next read so I thought, why not? I read Pause. Breath. Choose: Become the CEO of Your Well-Being by Naz Beheshti. The simple advice offered helps better manage my energy and all-around efficiency as a public relations professional.…
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Sustainable. Sleek. Stirring. MAPR’s client, Zaiser Motors, is seizing the opportunity to use the latest technologies to provide the automotive industry with a motorcycle that can do it all. The new Electrocycle™ by Zaiser Motors is breaking barriers and redefining the design of electric vehicles. This product not only has a 300-mile range and 120…
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What’s the difference and how do they work together to drive the results that matter? Is there a difference between copywriting and content marketing? After all, copy is just the textual material used to create content aimed at promoting and selling your products and services, right? While many people — even marketers — use the…
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We work with a lot of different clients: some have deep experience working with public relations agencies — they know what they want and how they want it done — and others who’ve never hired an agency. When working with a PR agency, there are a few common concerns that every organization faces. By addressing…
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