The information coming out of Penn State becomes more disturbing by the hour. At this point, Jerry Sandusky is facing 40 criminal counts for sexually abusing children. Football coach Joe Paterno has been fired. Graham Spanier, one of the nation’s longest-serving and highest-paid university presidents, voluntarily resigned, and will no longer serve on the board…
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Starting in 1991, Metzger Associates was one of the nation’s first high-tech public relations agencies – and one of the last left thriving after the decline of traditional media. From the first websites to the first social media campaigns, we’ve re-invented our team in 2011 to become one of the first fully integrated digital communications…
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Put your data where your mouth is The SEO community has been quick to proclaim that Google+ Business Pages will be good for a company website’s SEO: Use Google Plus for your business website and you will be guaranteed to see an increase in your SEO rankings. -Zachary Williamson Google will obviously monitor activity and…
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The saying “a picture is worth a 1,000 words” may now mean more brand success using the new, free photo-sharing application, Instgram . Yesterday afternoon, I read this article on American Express OPEN Forum, How Instagram Can Help Spread Your Beverage Brand’s Message. My first thought was, “now I’m going to have to create yet…
DetailsIt’s no secret the disdain I feel for United Airlines. That said, I found this great ad from the ’90s on YouTube: I love this message (even though he refers to “phones and faxes” rather than “emails and social networks”). “We used to do business with a handshake,” the speaker says. In the end, he…
DetailsI’ve been called a lot of things in my day. When I began wearing the hat of an SEO specialist at Metzger, that list grew longer— some for the better, some for the not so better. Say what you want about PR professionals (no, don’t. Jill Thompson scares me.), but my approach to SEO has…
DetailsKlout is crap. There, I said it. Maybe I’m making myself unpopular right now and I’m sure my Klout score will plummet in the next 24 hours, but it needs to be said. For those of you who aren’t in the know, Klout is a web-based social media analytics tool that supposedly measures a user’s…
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I’ve spent much of the last 12 hours thinking about what I can say here about the passing of Steve Jobs. The conclusion I’ve come to is that I cannot improve on the sentiment of this script from a 1997 Apple commercial. My friend and colleague Amber Naslund shared this on Facebook last night, and I…
DetailsNetflix CEO Reed Hastings began his blog post Sunday with the words, “I messed up,” then proceeded to mess up even more. His business started out as a way to make renting movies easier and more affordable. Movies in your home when you want them. In one blog post, he threw 14 years of customer…
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Have you joined Google+ yet? I have chosen to ignore the invitations clogging my inbox because I feel my social networking quota is already met. Currently, I am active on Facebook, Twitter, LinkedIn and Foursquare. One more social network may just overload me and I don’t think I’m the only one fatigued by the thought…
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People often wonder what technology is doing to our society. Some people believe that advances in technology are making children lazy, fat and more prone to ADHD. Others are worried that, because the Internet gives us the ability to access vast amounts of information instantly at our fingertips, children no longer need to memorize information…
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As I write this blog post, the Denver Business Journal is hosting an event to honor Outstanding Women in Business. I have a good working relationship with the Journal and as a former newspaper reporter, I can certainly understand the need to create other sources of revenue for the paper. I even worked with a…
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