If you work in the payments industry or accept credit cards, you probably know that the EMV (Europay/Mastercard/Visa) standard became the standard in the U.S. about a month ago. Sort of. OK, let’s back up. The EMV system is, at its most basic, a move away from the “swipe and sign”…
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Earlier this week a duo of athletes I was fortunate enough to work with named David Brown and Jerome Avery were featured on the front page of the LA Times. When I read this story, I was humbled, because I believe that I had a hand in their success from a public relations perspective.
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Building a website from scratch can seem daunting, especially if your experience with coding is limited or nonexistent. The good news is, no matter what kind of site you are looking to build there’s probably a content management system (CMS) out there that has already been built and tested that will fit your business needs.
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On September 30 Apple released version 9 of its default web browser, Safari. The new browser version came bundled with OS X El Capitan, and is also available for Yosemite and Mavericks users. In addition to security, privacy and compatibility updates, Safari 9 also includes controls to mute audio in tabs, additional viewing options…
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“What is the Jaipur Literature Festival?” Admittedly, it’s a question we had to ask when we were approached to develop and execute a communications strategy for the first-ever Jaipur Literature Festival at Boulder (JLF@Boulder). Then it was a question we had to answer countless times when talking with the public and reporters. It’s one thing…
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In August, Google announced the formation of Alphabet — essentially a holding company, freeing the “new Google” to focus on the core business of search while other projects could continue, albeit in different companies under the Alphabet banner. As the news release stated, “Alphabet Inc. will replace Google Inc. as the publicly-traded entity and all…
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A few months back, the NFL and Twitter signed a two-year deal to extend the partnership they currently have to bring more exclusive content to fans, such as behind-the-scenes exclusives, instant replays, breaking news and video highlights, just to name a few.
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Just kidding. MAPR president Doyle Albee has launched a new bi-weekly podcast on Rainmaker.FM. The show, “PR is Dead” focuses on the evolution of PR as media changes and as the way we consume that media changes. There are people who think that PR means “press release.” It doesn’t, and if that’s the only tactic you…
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Ever tried to unsubscribe from an email newsletter? Of course. We all have. As someone who uses email marketing both for my company and my clients, I certainly don’t look forward to an unsubscribe, but there’s something much worse — being marked as spam. While a spam click certainly removes that person from my list…
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In 1987 Ronald Reagan was president, a gallon of gas cost 89 cents and economist and author Robert Solow stated, “You can see the computer age everywhere but in the productivity statistics.” Computer use was on the rise, yet, while U.S. companies had invested in information technology hoping to bolster productivity in the workforce…
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Have you checked your Google Analytics data lately? Noticed an unusual bump in referral traffic? On the surface, it may seem like a good thing, but digging a bit deeper often uncovers something like this…
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We’ve all been victims of the Business Card Mafia, of which members are known for their short, unmemorable conversations followed by the inevitable business card handoff. The awkwardness ensues from here as we hesitantly return the gesture. I’ve traveled to more tradeshows than I can count, and one of the biggest takeaways I’ve ever gotten…
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