On September 26, Google announced that it had made an update to its algorithm more than a month ago. They’re calling the update Hummingbird, and it affects a reported 90 percent of searches. Let me save you going back to re-read that last sentence: it affects nine out of every 10 searches.
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Visual content continues to grow and short videos are becoming integral to a brand’s relevance. With Twitter and Facebook now both having video services, the need for brands to incorporate these apps into their digital strategy becomes even more important. Instagram, the mobile photo-sharing app owned by Facebook, announced a new feature that now supports videos…
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I had the chance to check out Google Glass last week at Boulder Open Coffee Club. That experience, coupled with the news that Apple may have patented the name “iWatch,” got me thinking about wearable tech. Is this our possible future, or will we look back at these attempts in a few years and wonder what…
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Working from home, a coffee shop or other locale has become more acceptable and even expected for some employees. Staying connected is easy, so why not blow a morning working at a coffee roaster, right? For me though, the concept seems nice but doesn’t quite stack up to the actual workplace. I like working at…
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Instagram pinch hitting for the New York Times? Instagram made big news this week, and not for pictures of half-eaten Chipotle burritos. Once cited as “Twitter for people who can’t read,” the photo sharing platform made headlines, literally, with a picture of Alex Rodriguez that was taken with the app featured above the fold on the…
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Still wondering why your Facebook feed went red this week? As two high profile same-sex marriage cases were argued before the Supreme Court, the Human Rights Campaign (HRC) capitalized on the momentum of the movement by launching one of the most impressive viral campaigns in recent history, calling marriage equality the “civil rights battle of…
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Last week Twitter turned seven and Facebook is hoping this is the last birthday the social network will celebrate. To help with that, Facebook is preparing to introduce hashtags (maybe). Twitter made the hashtag famous and Instagram added to the frenzy. Some people are hashtag crazy. FYI, you don’t need to hashtag generic words in…
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On Feb. 25, Marissa Mayer, the CEO of Yahoo!, announced that all employees working remotely must now work from an office. Then all hell broke loose. This decision has spurred conversations both for and against working remotely. Mayer has been portrayed in the media as a traitor to working mothers, especially since she brings her…
DetailsWe were fortunate to have Stephen J. Schultze, the associate director of the Center for Information Technology Policy at Princeton University, join us Friday for the Metzger Open Access Forum. During his talk, Stephen covered a number of topics that affect many of us in the technology and start-up communities, but all too often fly…
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I hadn’t been in a big Denver newsroom in a while, and felt a little nostalgic while visiting tech reporter Andy Vuong at the Post’s offices this week. After our team debriefed him on a client’s pending product launch, Andy was kind enough to give us a quick tour of the ‘ol newsroom. Though not…
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Public relations professionals today are—rightly so—highly focused on the rapidly changing media landscape and how to harness social media for the good of their companies and clients. However, great value remains in good old fashioned media relations—developing a strong pitch to a carefully targeted reporter who then writes a positive story. Metzger began pitching a…
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This month, I had the privilege of attending the first-ever WILD Summit hosted by the Women’s Council of CU Boulder’s Deming Center, and what a privilege it was. This one-day leadership development conference was sold out, and attendees included more than 300 women (and some men, too) in both distinguished and up-and-coming business leadership roles.…
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