Carefully targeted, personalized visual content is becoming more important within most PR programs and is a great way for even small brands to get attention and visibility. One of our clients, Waxing the City (WTC, a growing chain of waxing salons), is in the early stages of a national branding launch. To gain attention as…
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As we zing around our daily lives living on mobile devices, what we expect to see on websites is changing. That 1,440 pixel-wide website your company built a few years ago with the elaborate background imagery and flash intro doesn’t do anyone any good when they’re on a 3G network with one bar. Need that phone number or…
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At Metzger Associates, we build our clients’ corporate, product and service brands. Though most people associate personal branding with celebrities, there are many opportunities to build personal brands for ourselves within the professional communities. We can use some of the same strategies to develop our own personal brands as we do for clients. Messaging and…
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If you’re like me, the holidays are a mixed bag of emotions. On one hand, you love giving gifts to friends and family; on the other hand, shopping for the perfect gift for the ones you love can cause moderate to severe episodes of panic, obsession and, occasionally, hyperventilation. So, let’s all take a deep…
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Our last Social Media Breakfast featured Dan Nolan, the SEO manager at Vail Resorts. Dan and I have been colleagues for a while, and I really enjoy his perspective on building SEO as an integrated business practice instead of as an add-on service. Before he took the floor to talk about how site architecture impacts…
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As I write this post, I’m sitting in my in-laws’ living room in Warsaw after a satisfying day of feasting on carb-filled delicacies and downing potent espressos and spirits. Polish commercials are playing on the television between the news. Though my comprehension of the native tongue is abominable, the commercials speak the same intrinsic language to…
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Concept & Promotion Metzger Associates’ client Green Garage is an eco-friendly, full-service car care shop with locations in Boulder and Denver and future plans to franchise nationally. Their goal is to make people’s cars run longer and help save the environment with innovations like green oil filters to increase time between changes, snow tires for harsh…
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If Wal-Mart’s social media program has taught us anything, it’s that people will give the thumbs-up to just about anything on Facebook. Whether the content is a brand-specific promotion or a completely arbitrary photo of a child jumping into a pile of leaves, Wal-Mart’s Facebook page garners millions of ‘likes’ and comments. Adweek recently posted the…
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I came across a good article from Tom Foremski at ZDNet recently about how some public relations people are starting to coin the term “brand journalism” to describe what they do. I must say, I was intrigued as apparently some PR practitioners representing certain brands are starting call themselves “journalists” and this concept is really…
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One thing we strive to do for every client at Metzger is make them part of larger stories whenever possible. Media outlets — both traditional and new — are always on the lookout for new business and social trends. We’re fortunate to work with clients that are true leaders in their fields, so our task…
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Public relations firms have to walk a fine line when they write press releases and communicate for their clients. It takes one wrong word or a misstep for everything to go downhill, with the client losing attention or worse, credibility in their product or image. Firms have to make sure their client stays on top…
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Twitter promotes light and fun, while Facebook digs deep into the hard issues Bad play on words, I know, but Facebook wall posts versus Twitter tweets makes for an interesting metaphorical comparison, don’t you think? Anyway, I recently took a look at the top trend statistics Facebook and Twitter provided for 2011. Since both vie…
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