Never underestimate the power of creating a personal brand. The goal of personal branding is to get the audience to know and like you. Having your own website and using social media networks not only helps connect you with other like-minded individuals and brands, it gives your brand a human voice and personality, thereby increasing…
Details
On March 31, Facebook made it mandatory for all Facebook pages to switch over to Timeline. General users have had the privilege of using Timeline for a few months now. I don’t really have any quarrels with it for personal use, however, when it comes to the pages I manage for our clients, I’m not…
Details
When philosophers of the past like Jürgen Habermas and Gerard Hauser explored their theories of the public sphere, where ideas were discussed and political action was born, they could have never imagined how their theories would take shape in 2012. Habermas’ theory alluded to a place where anyone, with any set of beliefs, could provide…
DetailsIf you’re like me, graduating from college and landing your first job is one of the most exhilarating, self-fulfilling, albeit nerve-wracking and anxiety-ridden times of your life. Reaching your goal of getting hired is not often a quick and painless journey, but a process that begins long before you don your cap and gown. These…
Details
Being that we have just entered into one of the best months for college basketball and, dare I say, the best month for college sports in general, I couldn’t help but be fascinated with a local team’s coach who tweeted during halftime. Colorado State University’s coach Tim Miles took the Q&A into his own hands…
Details
You thought long and hard about how to bake good search engine optimization (SEO) practices into your website. You crafted a gorgeous design, tested top-to-bottom to ensure a flawless user experience, and slaved over a cacophony of keyword analysis tools (that’s the proper term for a group of those tools, I swear) to make sure…
DetailsThere are lots of companies out there that use social media in smart ways. They listen to their customers. They respond appropriately. They take this feedback into consideration and then they refine their message. Too many companies, however, use social media as a megaphone, not a conversation tool. I ran into one on Friday. Papa…
Details
I was pleased to see Max, the 85-pound Argentine Mastiff that bit 9News anchor Kyle Dyer, return home to his family yesterday. Max could have ended up being the biggest victim in this circus. For those of you who missed it (or don’t live in Colorado), Dyer was bit by Max during a live…
Details
Starting a company? Want to get your name out? Don’t know where to start? Then put this event on your calendar. Our very own President and COO, Doyle Albee, will be joining industry leaders Jason Medelson, Merredith Branscombe and Erika Napoletano for a crash course on public relations…
Details
Facebook started out on college campuses, but does that mean it should be the new forum for college classrooms? This article, “5 Best Practices for Educators on Facebook,” claims it should. It’s obvious that a great majority of students spend hours every day online – updating their status, tagging pictures from the weekend or just…
Details
Forbes recently published an article titled “Vaclav Havel and the Velvet Revolution in the Age of Social Media”. Having spent time studying in the Czech Republic, and recalling that social media didn’t exist during the Velvet Revolution, I wondered what might have happened if such technology had been in the hands of the 500,000 citizens…
DetailsThis great infographic from Mashable points out how Pinterest is driving more traffic to retail sites than G+, but I’m not sure that’s a fair comparison. As much as I want to believe G+ is changing the game, I don’t see it yet. So, I’m not surprised that Pinterest, Yahoo!, Twitter, YouTube and Facebook are…
Details