Canning Google Analytics Spam
Have you checked your Google Analytics data lately? Noticed an unusual bump in referral traffic? On the surface, it may seem like a good thing, but digging a bit deeper often uncovers something like this…
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The Business Card Mafia
We’ve all been victims of the Business Card Mafia, of which members are known for their short, unmemorable conversations followed by the inevitable business card handoff. The awkwardness ensues from here as we hesitantly return the gesture. I’ve traveled to more tradeshows than I can count, and one of the biggest takeaways I’ve ever gotten…
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That Was the Worst Sample I Ever Tasted… I’ll Take a Dozen!
One of my favorite things on San Francisco’s Pier 39 is the free samples of clam chowder the restaurants offer as you walk by and then deciding where to have lunch or dinner based on my top pick.
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Color Psychology and the Powerful Role it Plays in Branding
How important do you think color is when you’re creating a brand or product?
Well let me tell you, it’s can make a bigger difference than you may think. Color subconsciously plays a powerful role in effecting our mood, thoughts, emotions and even our buying habits.
PR Vendors: How to Choose the Best Monitoring, Media Database and Wire Service Options for Your Business (Part III of III)
Wire services are used to get your release in targeted news rooms all over the country. While not a valid substitution for targeted pitching to your key contacts, it will dramatically help to increase your exposure.
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Equity Crowdfunding – Larry Lunchbox gets, uh, credited
Ever curl up by the fire in your favorite pajamas with a good book on securities law? Though quaint at first, the dense1930s legalese gets old fast in any attempt to comprehend the bewildering statutes that stifle entrepreneurs to this day. The oppression remains, but a glimmer of hope came through the weeds about three years ago with the passing of the JOBS Act.
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What Is the Best Way to Reach a Reporter?
A core component of any communications program is media relations. Earned media placements, not to be confused with paid media placements or advertisements, are an important piece of any PR campaign to build brand awareness and reach specific audiences. Some journalists will receive literally hundreds of pitch emails and phone calls every day…
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Communicating the Internet of Things: The Media’s Interest Lies in Business Cases, Not Gee Whiz Gadgets
So far in 2015 one of the biggest tech story trends has been the Internet of Things, or IoT. If you’re not familiar, the term simply refers to devices that communicate via the Internet without specific human direction each time. Some of the more well-known examples are…
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Building Your B2B Social Media Marketing Approach—A Guide to LinkedIn
Unlike the other social networks, people come to LinkedIn for one reason – to connect with others for business-related reasons. LinkedIn is responsible for more than 80% of a business’ social media leads. All the other social media platforms put together only amount to 19.67% of leads.
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PR Vendors: How to Choose the Best Monitoring, Media Database and Wire Service Options for Your Business (Part II of III)
Welcome to part two of my series “PR Vendors: How to Choose the Best Monitoring, Media Database and Wire Service Options for Your Business.” If you missed “PART I: Social, Online and Traditional Media Monitoring,” I hope you’ll take a minute to check it out now.
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Slaying the Mythical “Inbox Zero” Beast
Like many of you, I struggle with the seemingly never-ending flood of emails. The folks at Evernote — one of my favorite services — gave me the chance to explain how I use Evernote to manage email. Take a look!
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Rebuttal to “How PR Is Killing Journalism”: Why PR is Not the Enemy
On February 13, Eric Alterman, a professor of journalism at Brooklyn College and the CUNY Graduate School of Journalism, published an article titled “How P.R. Is Killing Journalism: And why that’s a problem even if you’re not a journalist.” That mindset is severely damaging to the relationship between PR professionals and journalists…
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