We were fortunate to have Stephen J. Schultze, the associate director of the Center for Information Technology Policy at Princeton University, join us Friday for the Metzger Open Access Forum. During his talk, Stephen covered a number of topics that affect many of us in the technology and start-up communities, but all too often fly…
Details
I hadn’t been in a big Denver newsroom in a while, and felt a little nostalgic while visiting tech reporter Andy Vuong at the Post’s offices this week. After our team debriefed him on a client’s pending product launch, Andy was kind enough to give us a quick tour of the ‘ol newsroom. Though not…
Details
Public relations professionals today are—rightly so—highly focused on the rapidly changing media landscape and how to harness social media for the good of their companies and clients. However, great value remains in good old fashioned media relations—developing a strong pitch to a carefully targeted reporter who then writes a positive story. Metzger began pitching a…
Details
This month, I had the privilege of attending the first-ever WILD Summit hosted by the Women’s Council of CU Boulder’s Deming Center, and what a privilege it was. This one-day leadership development conference was sold out, and attendees included more than 300 women (and some men, too) in both distinguished and up-and-coming business leadership roles.…
DetailsWith the proliferation of smartphones, mobile data is suddenly infinitely more important to people who might want to use it to their advantage in a bad way. As such, it’s important that we take proper steps to keep that from happening. But often times, people don’t realize what these steps are and thus risk becoming…
Details
People need a good reason to spend their money on your stuff. But time is precious and YouTube ads are annoying, so how do you push sales without advertising? Content Marketing is the answer. It is the art and science of communicating without selling. But, HOW?! Before you freak out and ask your social media…
Details
What is this Facebook “Graph Search” we keep hearing about? What does it mean for my personal Facebook profile? What does it mean for my clients’ Facebook pages? Let’s start from the beginning. On Tuesday, January 15, 2013, Facebook CEO Mark Zuckerberg invited a select group of people from around the world to attend the…
Details
The following is an excerpt from our October Social Media Breakfast presentation by Dan Nolan, the SEO manager at Vail Resorts. To learn more about these events, check out our Facebook page. This was also featured in our February 2013 newsletter. __________________________________________________ If you have a site architecture issue, then you’re not performing as well…
Details
A colleague recently showed me an excerpt from an SEO book written in 2011 (was that REALLY two years ago?!) and wanted to make sure it was still accurate for today’s search practices. You may be thinking that was ONLY two years ago, right? How much can things possibly change in such a brief period…
Details
“Don’t believe everything you read on the Internet.” – Abraham Lincoln Clearly, a made-up quote. Lincoln would have said it far better than that. Sadly, many other made-up quotes and stories make the rounds online every day. Many are reasonably harmless, but others are impacting some of the most important decisions we face. The recent…
Details
I recapped my first CES trip with my 91-year-old grandfather. I told him all about the new toys coming out this year, starting with the new Audi Connect car that drives and parks itself, using your iPhone as its key. He mentioned that at the 1939 World’s Fair, General Motors introduced a self-driving car. This…
Details
CES 2013 was the biggest show yet – with more than 150,000 people in attendance including 3,250 exhibitors across 1.9 million square feet of exhibit space. At CES 2013, I saw two major trends emerge: the “smart home” and the emergence of fitness and health consumer gadgets to fit every lifestyle. People have been talking…
Details