Whether you are looking to send a press release, set up media monitoring or choose a media database, you have many, many options from which to select. But where should you start? It can be overwhelming to determine which of these options is best for your company.
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Agencies are often very fast-paced, competitive environments. An agency employee juggles multiple accounts and clients and works well beyond the standard 9 to 5. It’s not unheard of to have days where you have so much work that you don’t have time to eat lunch. However, there are people who love the flurry of activity.
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That caught your eye, didn’t it? Charmin’s spectacular Tweet referencing the latest Thor movie was short-lived — it was removed soon after it was posted — but thanks to a quick screenshot it’s still circulating the Internet. It’s a perfect example of clever social media communication from brand to consumer.
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You’re getting your business off the ground and one important marketing essential is to have a website. After all, this is the best place for customers to learn more about your company and the best place for them to get in touch with you. Just like the rest of your marketing materials…
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In college, we spent quite a bit of time learning how to format a “press release.” The idea was that reporters and editors would take a well-written release, edit it slightly, and print it. It was important to leave room for editing and slugging and all the manual copy manipulation that might happen.
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Panda 4.0 | This week Google announced that they would begin rolling out an algorithm update on May 20. This will be version 4.0 of the infamous Panda updates that have vexed site administrators for the past three years. However, at first blush this Panda may not be as ornery as its predecessors.
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Just how prepared are recent college grads to enter the job market? A recent study revealed major gaps in what students perceive as their workforce readiness and what hiring managers think. (Chegg: Bridge That Gap: Analyzing the Student Skill Index, Fall 2013.)
Several of us at Metzger Associates offer our expertise as writers, event planners and social media strategists to help out nonprofit organizations through pro bono work. Nonprofits depend mostly on government and corporate funding, and individual donations to cover basic operating costs. Pro bono services contribute to important but peripheral business functions such as public…
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The 2014 Winter Olympics in Sochi, Russia have come and gone. Perhaps more popular than the actual Olympics was the bad publicity endured by the host city. As spectators and journalists ascended on the small town on the Black Sea, they immediately noticed every flaw in the Russian town…
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When it comes to data security breaches, it’s been a tough stretch for retailers. Michaels, Target and Neiman Marcus- all recent victims of sizable breaches in which the personal and/or credit and debit card information of tens of millions of customers was compromised. So who handled it best from a PR standpoint? Here are the…
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Thinking about starting or building a new business? If so, one of the best places to start is online. There are a number of channels that you can use to get your business off to a great start, but the most common are a website and/or blog along with some sort of social media page/profile.…
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“Blackfish,” Gabriela Cowperthwaite’s independent documentary that took the country by storm, premiered in January at the Sundance FilmFestival. Since its debut, the movie has received the sort of exposure that most filmmakers – both independent and mainstream – can only dream about. For those of you who have been living under a rock, the plot…
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