Although MAPRagency is probably best known for our ability to generate opportunities to foster a favorable public image for tech companies, our work across numerous industry categories highlights one of our core capabilities: storytelling. In the case of Daydream Apartments, a lifestyle brand that operates upscale residential properties in five high-growth markets around the country, MAPR was asked to help differentiate the company’s offerings at a time when the travel and hospitality sectors have been hit hard by the pandemic and economic turbulence.
Daydream Apartments: Connecting Residents in the Midst of a Pandemic
When we learned that the New York Times was writing a feature article on the ways that residential communities were keeping their communities healthy, engaged and connected, we immediately thought of Daydream. Thanks to an innovative virtual program called Explorer, which was developed in consultation with the former curator of the Denver Museum of Contemporary Art, Daydream developed innovative programming to connect residents across communities while providing fun and engaging entertainment.
The result: this incredible article in the New York Times. In the piece, Maggie Lang, Daydream’s vice president for marketing and experience, discusses the importance of connecting residents to one another. Some of Daydream’s more popular Explorer events, including Crisis Pickles & Immunity Cocktails and Pizza Burlesque, were highlighted in the story.
This article is a wonderful testament to how Daydream builds community, and it’s a story that we loved sharing with the world.