Running a business involves a host of responsibilities to make the company a success, including managing money, customers, technology and marketing. However, what goes into your website and your email outreach to your customers are probably among the most crucial areas, which also may be one of the most commonly overlooked or dismissed.
Following a well-planned digital marketing campaign and supporting it with strong search engine optimization (SEO) on the company website is a key component to its success. MAPRagency, LaunchNo.CO and BizWest are hosting “Digital Marketing and SEO from the Ground Up” in Fort Collins on Oct. 24 followed by happy hour.
The event will focus on:
- Best practices in digital marketing to ensure the right audience is taking action on your messaging
- Defining SEO and why it’s important to optimize your website so prospective customers can find you
- Simple tools to help you get your digital marketing and SEO strategy off the ground
If your customers can’t find you, it will be difficult to grow your business. Executing strategies in digital marketing and SEO will help you do both.