Vice President, Digital Services
I design and direct effective digital marketing strategies for our clients, and together with my team of enthusiastic and talented developers, designers and SEO specialists, we work to put those strategies into action.
At MAPR, our daily mantra is to balance “the art and science of communication.” I’ve also come to practice an additional art: “the art of figuring it out.” Beyond simple problem solving, I enjoy picking things apart (ideas, communities, websites, roller skates, etc.), finding out what makes them work and identifying ways to make them work better. I have a hard time accepting “just because” as an answer, but it’s highly preferable to the alternative, “because that’s the way we’ve always done it.”
As vice president of MAPR, I am proficient in creative multitasking and proud to be a part of a group of professionals who push the envelope and push each other to new levels of excellence in every endeavor. We combine quantitative data such as keyword ranking and Core Web Vitals with qualitative elements including brand recognition and competitive analysis to complete a detailed portrait of each client’s digital standing, allowing us to support their immediate initiatives and longer-term business goals.
I earned a master’s degree in Communication from the University of South Alabama in 2006 and began my career in marketing and public relations in the insurance and financial services industries. I moved to Colorado in 2008 and continued to develop my portfolio with freelance content development for the web and creating user documentation for proprietary and custom content management systems. I joined MAPR in 2010.