In today’s ever-changing media landscape, we believe public relations is more important than ever. Just a few short years ago, PR was focused almost exclusively on getting coverage in newspapers and magazines, and on TV and radio broadcasts. While that is still important, we now have to consider online publications, blogs, the need for contributed content and expert commentary and the ability (such as through social media) to get a news release directly to your target audience — often without pickup by a reporter, editor or blogger. That’s where relevant and valuable content comes in. Solid content raises awareness of solutions, engages targeted audiences and educates consumers about a product or service they may not have considered otherwise. At MAPRagency, we formulate genuine relationships with our clients, members of the media, government officials, industry leaders and the public in order to drive the results that matter. Our research-driven approach makes sure we’re targeting the right outlet at the right time with the right message. The result? Coverage that moves our clients’ business forward.
As technology advances and pushes the world further into the Digital Age, the media landscape is becoming increasingly fragmented. Consequently, getting your message to the right people in the right place at the right time has become more difficult than ever. At MAPR, our approach is simple — both social media management and search engine optimization (SEO) are processes that require strategy and management to be executed properly. We’ve been integrating social media — from the most popular communities to our clients’ own blogs and podcasts — into complete communications programs since 2005 (we’ll confess — we referred to it as “New Media” back then). Changes to the major search engines’ algorithms in recent years have placed more emphasis on solid content creation than ever before when it comes to SEO. If you’re not poised to create outstanding content, put it in the right place, update it regularly, and strategically join important, topical and timely conversations, then you’re doing it wrong. We have combined traditional tactics with innovative digital strategies to create conversations and drive results.
We’ve been doing media relations since 1991. Today, one of the most important media channels for any organization is their own website. Your website should stand out and work flawlessly across all devices. Our specialty lies in building websites that aren’t just “pretty” (although they are!), but also meet the organization’s communications and business objectives. Perhaps most importantly, we bake measurability and scalability into every creative and development project. Before we begin building your site, we’ll gather a detailed understanding of your objectives and plan the development around your intention. In addition to designing and developing visually appealing websites that work hard for our clients, MAPR also specializes in modern graphic design — logos, custom graphics, email newsletters, brochures, business cards, other printed materials and more. If an infographic is stunning but doesn’t get shared, it missed the mark. If your website looks great but isn’t found, or doesn’t lead your customer to the desired conversion, it’s not doing its job. When we do creative, we mean business — your business.