One of nation’s first tech-B2B PR agencies emerges as longest-standing regional brand
Metzger Albee Public Relations, one of the nation’s first technology and Business-to-Business PR agencies, enters its 25th year in 2015.
“As we celebrate another milestone, we’re emerging as the most established agency brand in the Rocky Mountain West,” said CEO and Founder John Metzger. “Much has changed over the last quarter century, yet we’ve always remained at the forefront of communications technology and dedicated to ‘doing the hard stuff:’ serving clients on the cutting edge of innovation and technological trends. Today, we remain focused on leading markets ranging from digital security and health care to advanced manufacturing and energy.”
The firm has set industry standards over the years with the first websites, blogs, online press conferences and the integration of social media and SEO – Doyle Albee came on board a decade ago to establish what was then called a “new media practice,” and his name was added to the brand last year.
“News rooms continue to shrink while an incredibly diverse media market seeks more analysis and trend stories, and subject-matter experts to comment, contribute and join conversations,” said Metzger. “The expansion of coverage, starting with our clients’ own websites and spreading across all forms of media, is what defines PR today.”