Suite of services combines audience and reach of BizWest with MAPR’s custom content strategy and development
FORT COLLINS, Colo. — Jan. 6, 2019 — BizWest, the multichannel business news journal serving northern Colorado and the Boulder Valley, and MAPRagency, one of the region’s most prominent, trusted public relations, digital marketing and creative services agencies, today announced a partnership to form a Custom Content Studio (CCS) to leverage the combined strength of customized content, native advertising and an established, long-standing audience.
Custom Content Studio offers organizations the opportunity to create and distribute valuable, relevant and timely content — including thought leadership articles, news-style stories, infographics, video and more — to a dynamic region with a population exceeding 1 million. The custom content is produced to the same standards as news and drives audiences to a desired business objective.
“We believe this partnership represents tremendous opportunity for the northern Colorado and Boulder business community we serve,” said Jeff Nuttall, publisher at BizWest, “We’ve teamed up with MAPR because they are tremendous at both developing and telling client stories. Partnering with MAPR and BizWest to take advantage of the Content Studio will give marketing teams a highly effective tool for reaching targeted audiences with highly saturated, multichannel strategic messaging.”
Businesses utilizing CCS will receive in-depth consultation with a BizWest account executive and the content development team from MAPR to develop a plan and calendar. Throughout the process, the Custom Content Studio approach involves the creation and execution of a customized marketing strategy and content production recommendations geared toward immediate and long-term benefits.
“The leading media outlets are developing custom content and native advertising as a way to both augment the stories they can deliver while allowing businesses to have an active role in forming their message through outlets like BizWest,” said Doyle Albee, MAPRagency president and CEO. “Rather than relying solely on occasional coverage of breaking news, organizations can now provide context, demonstrate expertise and establish a more frequent presence with their audience.”
Sponsored content marketing has proven to be an effective strategy for creating and distributing content that engages customers and prospects with information that makes them more intelligent about the market segment. According to Demand Metric, not only does content marketing cost 62% less than traditional tactics, it also generates roughly three times as many leads.
“Between BizWest and our agency, we leverage decades of expertise in telling stories. This means we have the experience to develop content that will fit in with BizWest’s editorial as well as provide a regular and thoughtful dialog with their audience,” said Albee. “Whether or not you have an internal marketing department, Custom Content Studio empowers your organization with a team that will collaborate with you at any number of levels to deliver the content that ultimately drives business and customer loyalty.”
BizWest also recently signed an agreement with Prairie Mountain Media whereby BizWest will license its business news content for publication in Prairie Mountain Media’s regional publications (including the Daily Camera, Times Call) and websites.
For more information about Custom Content Studio, please contact Janelle Collins of MAPRagency at 303-818-6849.
BizWest provides comprehensive coverage of business news, industry data and the economy through print and online publications, including BizWest, covering the Boulder Valley and northern Colorado. BizWest was formed in March 2014 through the merger of the Boulder County Business Report and the Northern Colorado Business Report. The merger created a regional business-news powerhouse, covering a dynamic region of Boulder, Broomfield, Larimer and Weld counties, with a population exceeding 1 million people. Major industries in the BizWest coverage area include aerospace, agribusiness, banking, bioscience, cannabis, clean tech, energy, green business, health care, high technology, hospitality & tourism, natural & organic, outdoor industry, real estate & construction, telecommunications and many more. BizWest Media LLC is co-owned and operated by Jeff Nuttall and Chris Wood.
Founded in 1991 as one of the nation’s first B2B, technology and professional services public relations firms, MAPRagency develops and executes communications strategies for clients ranging from the Fortune 500 to venture-backed startups using the ideal mix of traditional media relations and cutting-edge new techniques. Whether you’re looking for earned media opportunities, a visually appealing website or social media management, we’ve thrived for nearly 30 years by adapting to opportunities and setting best-practice standards at every stage of the communications revolution. Based in the nation’s heart of new technology and business innovation, we guide and serve clients in a world where buyers, sellers and investors connect through a mix of traditional media, social networks and word-of-mouth. By combining the messaging with the math, we’re multiplying our clients’ media coverage through an integrated fusion of PR, content, social media, SEO, web design and creative. For more information, visit mapr.agency.