You’re browsing sports highlights by the pool, drinking a brew, when you see it right there on your Instagram: an ad for the set of golf clubs you’ve been eyeing. “How did they know?” you ask. The answer is Facebook’s pixel. This simple piece of code is a marketer’s secret weapon; once installed on a website…
RSA Conference is “where the world talks security” and what a place for me to immerse myself and learn more about this multi-billion dollar industry. I could not be more thrilled to be attending the conference in San Francisco this week. MAPRagency has three cybersecurity clients attending the show (Automox, Overwatch ID and Swimlane) this…
Public relations takes time and depends on regular contact with the right reporters. When our client, Vaisala, came to us with exclusive lightning data, we knew we had to develop a strategy that would result in consistent media coverage over time.
I get asked all the time, “What exactly is it that you do?” My short answer is that I manage my clients’ reputation to the public and get them media opportunities. My long answer usually confuses people to the point of regretting they ever asked. You see, for most people public relations (PR)…
Yesterday Apple launched a handful of new products, but if you’re even a casual consumer of news, you know that. However, as I watched the presentation last night (on my Apple TV, of course!), it occurred to me that while Apple did trot out a couple of new toys, that presentation was a shot across…
Google Fiber recently announced plans to provide their Internet service to public housing communities for free. The first community to receive this service is West Bluff in Kansas City, home to 100 families. An additional nine communities in Kansas City will receive the same service, in total more than 1,300 families. Google Fiber’s plans to…
An entrepreneur and a venture capitalist walk into a bar in the 1990’s. They have a few drinks. The entrepreneur scribbles an idea on the back of a napkin. The VC hands over a multi-million-dollar check. The entrepreneur has no product, no patent, no customers or revenues. The VC is happy to now own more than half of nothing…
If you work in the payments industry or accept credit cards, you probably know that the EMV (Europay/Mastercard/Visa) standard became the standard in the U.S. about a month ago. Sort of. OK, let’s back up. The EMV system is, at its most basic, a move away from the “swipe and sign”…
In August, Google announced the formation of Alphabet — essentially a holding company, freeing the “new Google” to focus on the core business of search while other projects could continue, albeit in different companies under the Alphabet banner. As the news release stated, “Alphabet Inc. will replace Google Inc. as the publicly-traded entity and all…
Ever curl up by the fire in your favorite pajamas with a good book on securities law? Though quaint at first, the dense1930s legalese gets old fast in any attempt to comprehend the bewildering statutes that stifle entrepreneurs to this day. The oppression remains, but a glimmer of hope came through the weeds about three years ago with the passing of the JOBS Act.