In times of crisis, the public looks to leaders for comfort, reassurance and informed action. As most news today is consumed via digital media, it’s more important than ever that companies get this right. Responsibly communicating information on the Coronavirus to employees, customers and stakeholders is not only expected, it may also help prevent the spread of a pandemic.
With 2020 in full swing, companies across industries have already finalized budgets and set their goals for the year ahead. Even if your organization hasn’t yet considered its public relations and marketing plans for 2020, it’s never too late to understand where your strategy lies and how to sharpen it in the year ahead.
Our calendars have flipped to 2020. Time to look at the two PR, marketing and media industry trends we plan to utilize that will impact how we will help clients effectively meet their targeted goals, gain exposure and set priorities. We’re looking at trends in news release distribution and sponsored content.
The most popular means of distributing press releases to news media and other outlets, there are numerous options for publishing a press release through a wire distribution service. How do you choose the best one for your needs?
It doesn’t matter how disruptive your product or service is, how much it will improve people’s lives and the world at large or how effective the message is if you don’t have a way to find the right journalists, influencers and other members of the media with accurate and up-to-date contact details.
With options ranging from free online options to enterprise-level managed services, media monitoring solutions can be as basic or as advanced as you need. Today’s media monitoring is technologically advanced — machine learning tools, sophisticated algorithms and powerful processors are used to track, organize and bring mentions together from across the entire media landscape. But with numerous options out there claiming to be the best and most comprehensive, it can be difficult to figure out where to begin.
I started doing public relations for a Fortune 500 company before a few things we take for granted today even appeared on the scene:
CDs were just coming out, and the titles were limited. I drove to my first job still poking cassette tapes into my car stereo, and I went for a run every day carrying a Sony Walkman.
When it comes to public relations, you may sometimes find yourself in a “chicken and egg” scenario, needing press to get clients and needing clients to get press.
This year, I attended my eighth (!!!) MozCon in Seattle. On the way to the convention center from the airport, my Lyft driver asked what brought me to town, and I told him I was attending one of the world’s largest and best conferences on search engine optimization. There was a thoughtful pause before he asked me, “how do you optimize search engines?”
I’m often asked, especially by students, what skills are most important to a successful career in public relations. I find they are usually expecting to hear my take on the “usual suspects” list — strong news writing skills, the ability to pitch a story, organization, etc