To say terms like “unprecedented times” are overused would be, well, an understatement. But how should we describe something like this? On the one hand, we yearn for things to be back to normal. On the other hand…
With COVID-19 continuing its rapid spread around the globe, the months ahead are expected to be quite volatile and unpredictable. The ability to effectively communicate with the people that matter will take on increased importance. Whether that means crisis communications or just changed communications, it’s important to understand what the media expects from your company.
In times of crisis, the public looks to leaders for comfort, reassurance and informed action. As most news today is consumed via digital media, it’s more important than ever that companies get this right. Responsibly communicating information on the Coronavirus to employees, customers and stakeholders is not only expected, it may also help prevent the spread of a pandemic.
With 2020 in full swing, companies across industries have already finalized budgets and set their goals for the year ahead. Even if your organization hasn’t yet considered its public relations and marketing plans for 2020, it’s never too late to understand where your strategy lies and how to sharpen it in the year ahead.
Our calendars have flipped to 2020. Time to look at the two PR, marketing and media industry trends we plan to utilize that will impact how we will help clients effectively meet their targeted goals, gain exposure and set priorities. We’re looking at trends in news release distribution and sponsored content.
The most popular means of distributing press releases to news media and other outlets, there are numerous options for publishing a press release through a wire distribution service. How do you choose the best one for your needs?
It doesn’t matter how disruptive your product or service is, how much it will improve people’s lives and the world at large or how effective the message is if you don’t have a way to find the right journalists, influencers and other members of the media with accurate and up-to-date contact details.
With options ranging from free online options to enterprise-level managed services, media monitoring solutions can be as basic or as advanced as you need. Today’s media monitoring is technologically advanced — machine learning tools, sophisticated algorithms and powerful processors are used to track, organize and bring mentions together from across the entire media landscape. But with numerous options out there claiming to be the best and most comprehensive, it can be difficult to figure out where to begin.
I started doing public relations for a Fortune 500 company before a few things we take for granted today even appeared on the scene:
CDs were just coming out, and the titles were limited. I drove to my first job still poking cassette tapes into my car stereo, and I went for a run every day carrying a Sony Walkman.
When it comes to public relations, you may sometimes find yourself in a “chicken and egg” scenario, needing press to get clients and needing clients to get press.