Media lists are arguably the most important component of a media outreach strategy. Often the first piece of foundational research conducted for a client, having a strong, targeted list of relevant journalists and reporters to pitch your client to is crucial to making sure the engagement begins on the right foot. Typically, the biggest investment…
If you’re on the verge of completing a funding round, congratulations! We know from our friends at the Foundry Group, Rockies Venture Club and elsewhere that funding rounds can be big news. So why not bring some extra bounce…
With COVID-19 continuing its rapid spread around the globe, the months ahead are expected to be quite volatile and unpredictable. The ability to effectively communicate with the people that matter will take on increased importance. Whether that means crisis communications or just changed communications, it’s important to understand what the media expects from your company.
Our calendars have flipped to 2020. Time to look at the two PR, marketing and media industry trends we plan to utilize that will impact how we will help clients effectively meet their targeted goals, gain exposure and set priorities. We’re looking at trends in news release distribution and sponsored content.
The most popular means of distributing press releases to news media and other outlets, there are numerous options for publishing a press release through a wire distribution service. How do you choose the best one for your needs?
It doesn’t matter how disruptive your product or service is, how much it will improve people’s lives and the world at large or how effective the message is if you don’t have a way to find the right journalists, influencers and other members of the media with accurate and up-to-date contact details.
With options ranging from free online options to enterprise-level managed services, media monitoring solutions can be as basic or as advanced as you need. Today’s media monitoring is technologically advanced — machine learning tools, sophisticated algorithms and powerful processors are used to track, organize and bring mentions together from across the entire media landscape. But with numerous options out there claiming to be the best and most comprehensive, it can be difficult to figure out where to begin.
From market forecasts to tech trends and more, every company has a “what’s to come” story to tell. Although attempting to tie your company’s message into this seemingly annual tradition is certainly a sound strategy, publications are often bombarded by competitors offering similar stories. To drive the optimal results for your organization, how can you make sure your prediction piece stands out?
Public relations takes time and depends on regular contact with the right reporters. When our client, Vaisala, came to us with exclusive lightning data, we knew we had to develop a strategy that would result in consistent media coverage over time.
As a business owner, especially one looking to expand your brand, it can be exciting to receive messages that “you’ve been shortlisted for an article of top companies” or that “you’ve been chosen to be featured in an article.” As a PR executive, I receive emails like this for my clients on a daily basis.…