MAPRagency places great importance on working with the local community. That’s why when Cindy Skalicky, the founder of On Point Communications, a Colorado-based consulting company, reached out to collaborate and tell the story of an extraordinary Colorado-based startup developing all-natural deodorants, we jumped at the opportunity! In 2017, Distilled Bath and Body was founded in…
We work with a lot of different clients: some have deep experience working with public relations agencies — they know what they want and how they want it done — and others who’ve never hired an agency. When working with a PR agency, there are a few common concerns that every organization faces. By addressing…
As we enter this post-pandemic world, the only thing that’s certain is that people are making changes. While many people are returning to the office, some are deciding not to return to work at all, and others yet are changing careers and even moving across the country. How does this impact us as PR professionals?…
You may have seen the term “media literacy” a lot over the last few years, likely alongside some alarming statistics, like the fact that 33% of Americans say they have “no trust” in mass media organizations in the U.S. This number has been steadily rising over the last several years, and communications professionals believe media…
In this video from Fort Collins Startup Week 2021, MAPR’s Director of Public Relations, Melissa Christensen and COO/CSO, Amy Leger share effective strategies on grabbing the attention of reporters and editors when pitching, especially as the pandemic has shifted the way we all work. Your company may have updates to share — but are they…
In the past year, important PR tools such as holding press conferences have shifted significantly amidst the pandemic and are now being conducted virtually. Does your business have newsworthy announcements to share? In this recorded presentation from Fort Collins Startup Week, MAPR’s COO/CSO, Amy Leger and Director of Public Relations, Melissa Christensen discuss three steps…
With Earth Day coming up, I’m reminded of the old adage that the best time to plant a tree is 25 years ago, and the second-best time is right now. The same is true of media training — especially if you’re a founder or executive with a big media interview coming up.
A lot has happened in the world since March 2020, and it’s been a busy twelve months for our crisis communications experts at MAPR. From our vantage point, crisis communications have taken on a more expansive meaning than it did a year ago. Gone are the days when a singular incident inside a company warranted…
Media lists are arguably the most important component of a media outreach strategy. Often the first piece of foundational research conducted for a client, having a strong, targeted list of relevant journalists and reporters to pitch your client to is crucial to making sure the engagement begins on the right foot. Typically, the biggest investment…
If you’re on the verge of completing a funding round, congratulations! We know from our friends at the Foundry Group, Rockies Venture Club and elsewhere that funding rounds can be big news. So why not bring some extra bounce…