Public relations takes time and depends on regular contact with the right reporters. When our client, Vaisala, came to us with exclusive lightning data, we knew we had to develop a strategy that would result in consistent media coverage over time.
As a business owner, especially one looking to expand your brand, it can be exciting to receive messages that “you’ve been shortlisted for an article of top companies” or that “you’ve been chosen to be featured in an article.” As a PR executive, I receive emails like this for my clients on a daily basis.…
Who needs media training? Talking to the media seems simple enough, right? You may have an expert opinion on a hot topic in the news and the media wants your perspective. But you open your mouth and talk over the reporter’s (and audience’s) head, you keep babbling and never get to the point or your…
For years, I was on the receiving end of PR phone calls and emails. Between my 15 years in television news and over the last eight years with my personal website, I received hundreds of pitches through email, phone and yes, even fax. Now as an account executive with MAPRagency, the tables are turned, I am the one doing the pitching and it is a whole different ballgame…
Unless you’ve gone on a digital cleanse in the past year, you’ve probably had an interaction with fake news lately. Perhaps you’ve heard President Trump accuse both CNN and The New York Times of being “fake news,” or maybe you are a part of the reason Google searches for “fake news”…
Television stations are adding more local news than ever before, yet at the same time, news management expects each newscast to have a fresh take on the same news. In other words, a producer can’t take a reporter’s story from the 5:00 p.m. newscast and just plug it into…
PR mistakes happen daily. The rapidly changing, digital media landscape makes it very easy for those mistakes to go viral. Whether it is a tweet sent with questionable judgement, a larger-than-life spokesperson or a company-wide epidemic, PR disasters exist on different scales and across all industries. While there have been numerous PR mistakes…
As we reflect on the year and finish the last of our Thanksgiving leftovers, we wanted to highlight three underrated reasons that companies should be thankful for their PR agency. Some companies mistakenly think that PR agencies are just coverage factories, facilitating interviews and securing valuable media stories. Media relations…
Have you ever wanted to step inside a thriving Boulder business, learn about their mission and immerse yourself in their culture? You can do just that tomorrow at NewCo Boulder. What’s NewCo Boulder? It’s a fresh twist on the traditional business conference that offers a look inside 50+ companies that are changing the economic profile of Boulder.
Earlier this week a duo of athletes I was fortunate enough to work with named David Brown and Jerome Avery were featured on the front page of the LA Times. When I read this story, I was humbled, because I believe that I had a hand in their success from a public relations perspective.