RSA Conference is “where the world talks security” and what a place for me to immerse myself and learn more about this multi-billion dollar industry. I could not be more thrilled to be attending the conference in San Francisco this week. MAPRagency has three cybersecurity clients attending the show (Automox, Overwatch ID and Swimlane) this…
Running a business involves a host of responsibilities to make the company a success, including managing money, customers, technology and marketing. However, what goes into your website and your email outreach to your customers are probably among the most crucial areas, which also may be one of the most commonly overlooked or dismissed. Following a…
This spring is an exciting season for new growth at MAPRagency. While we have a 27-year history in Boulder, as well as offices in Denver since 2016, this spring we opened an office in Fort Collins!
I get asked all the time, “What exactly is it that you do?” My short answer is that I manage my clients’ reputation to the public and get them media opportunities. My long answer usually confuses people to the point of regretting they ever asked. You see, for most people public relations (PR)…
“3D printing” is a relatively new buzzword used to describe a process that’s been around since the 1980s: Additive Manufacturing (AM), in which a three-dimensional design is used to build an object by depositing material in layers. Recently, the term has gained traction as AM technologies have advanced and become more affordable.
Have you ever wanted to step inside a thriving Boulder business, learn about their mission and immerse yourself in their culture? You can do just that tomorrow at NewCo Boulder. What’s NewCo Boulder? It’s a fresh twist on the traditional business conference that offers a look inside 50+ companies that are changing the economic profile of Boulder.
We were fortunate to have Stephen J. Schultze, the associate director of the Center for Information Technology Policy at Princeton University, join us Friday for the Metzger Open Access Forum. During his talk, Stephen covered a number of topics that affect many of us in the technology and start-up communities, but all too often fly…
The following is an excerpt from our October Social Media Breakfast presentation by Dan Nolan, the SEO manager at Vail Resorts. To learn more about these events, check out our Facebook page. This was also featured in our February 2013 newsletter. __________________________________________________ If you have a site architecture issue, then you’re not performing as well…
CES 2013 was the biggest show yet – with more than 150,000 people in attendance including 3,250 exhibitors across 1.9 million square feet of exhibit space. At CES 2013, I saw two major trends emerge: the “smart home” and the emergence of fitness and health consumer gadgets to fit every lifestyle. People have been talking…
Our last Social Media Breakfast featured Dan Nolan, the SEO manager at Vail Resorts. Dan and I have been colleagues for a while, and I really enjoy his perspective on building SEO as an integrated business practice instead of as an add-on service. Before he took the floor to talk about how site architecture impacts…