blackfish

Sink or Swim? How has SeaWorld fared in the “Blackfish” maelstrom of bad PR?

“Blackfish,” Gabriela Cowperthwaite’s independent documentary that took the country by storm, premiered in January at the Sundance FilmFestival. Since its debut, the movie has received the sort of exposure that most filmmakers – both independent and mainstream – can only dream about. For those of you who have been living under a rock, the plot…

Catching a Journalist’s Eye

Public relations professionals today are—rightly so—highly focused on the rapidly changing media landscape and how to harness social media for the good of their companies and clients. However, great value remains in good old fashioned media relations—developing a strong pitch to a carefully targeted reporter who then writes a positive story. Metzger began pitching a…

Women, Wine and Wrenches

Green Garage: Women, Wine & Wrenches Builds Customer Relationships

Concept & Promotion Metzger Associates’ client Green Garage is an eco-friendly, full-service car care shop with locations in Boulder and Denver and future plans to franchise nationally. Their goal is to make people’s cars run longer and help save the environment with innovations like green oil filters to increase time between changes, snow tires for harsh…