With the 2020 elections already underway in many states, we’re tracking a very interesting trend here at MAPR: there’s been a growing number of media stories on the ways that companies are encouraging voter turnout. Reporters are eager to cover new story angles on this year’s election cycle, and right now, there’s a nation-wide emphasis…
It’s pretty clear that 2020 is going to be the year of virtual meetings, virtual conferences — well, virtual everything. Virtual life is no longer a temporary solution to a moment in history. It’s time for us to accept the reality that remote work is here to stay and embrace it. That means we need…
To say terms like “unprecedented times” are overused would be, well, an understatement. But how should we describe something like this? On the one hand, we yearn for things to be back to normal. On the other hand…
With COVID-19 continuing its rapid spread around the globe, the months ahead are expected to be quite volatile and unpredictable. The ability to effectively communicate with the people that matter will take on increased importance. Whether that means crisis communications or just changed communications, it’s important to understand what the media expects from your company.
Compliant companies and organizations are striving to work within the new norms of how to conduct business now that entire teams of employees used to collaborating over a conference or pingpong table are now WFH (working from home).
Each year, the RSA Conference convenes thousands of cybersecurity experts, vendors, clients and professionals in San Francisco looking to share best practices, sell products and connect. RSAC is the country’s largest and most reputable cybersecurity conference, and for good reason.
With 2020 in full swing, companies across industries have already finalized budgets and set their goals for the year ahead. Even if your organization hasn’t yet considered its public relations and marketing plans for 2020, it’s never too late to understand where your strategy lies and how to sharpen it in the year ahead.
The most popular means of distributing press releases to news media and other outlets, there are numerous options for publishing a press release through a wire distribution service. How do you choose the best one for your needs?
It doesn’t matter how disruptive your product or service is, how much it will improve people’s lives and the world at large or how effective the message is if you don’t have a way to find the right journalists, influencers and other members of the media with accurate and up-to-date contact details.
With options ranging from free online options to enterprise-level managed services, media monitoring solutions can be as basic or as advanced as you need. Today’s media monitoring is technologically advanced — machine learning tools, sophisticated algorithms and powerful processors are used to track, organize and bring mentions together from across the entire media landscape. But with numerous options out there claiming to be the best and most comprehensive, it can be difficult to figure out where to begin.