I started my public relations career with MAPRagency in March 2021 after studying public relations in college and completing a few internships. While I was feeling completely prepared to enter the world of PR, there are a few key lessons I’ve learned during my first few months that I think are important for new and…
MAPRagency places great importance on working with the local community. That’s why when Cindy Skalicky, the founder of On Point Communications, a Colorado-based consulting company, reached out to collaborate and tell the story of an extraordinary Colorado-based startup developing all-natural deodorants, we jumped at the opportunity! In 2017, Distilled Bath and Body was founded in…
As we enter this post-pandemic world, the only thing that’s certain is that people are making changes. While many people are returning to the office, some are deciding not to return to work at all, and others yet are changing careers and even moving across the country. How does this impact us as PR professionals?…
I recently moderated a panel for this year’s Fort Collins Startup Week discussing how founders can get organized and generate smart public relations around their funding announcements.
A lot has happened in the world since March 2020, and it’s been a busy twelve months for our crisis communications experts at MAPR. From our vantage point, crisis communications have taken on a more expansive meaning than it did a year ago. Gone are the days when a singular incident inside a company warranted…
Section 230, a formerly obscure part of the Communications Decency Act raises some important considerations for communications pros working in social media…
If you’re on the verge of completing a funding round, congratulations! We know from our friends at the Foundry Group, Rockies Venture Club and elsewhere that funding rounds can be big news. So why not bring some extra bounce…
With the 2020 elections already underway in many states, we’re tracking a very interesting trend here at MAPR: there’s been a growing number of media stories on the ways that companies are encouraging voter turnout. Reporters are eager to cover new story angles on this year’s election cycle, and right now, there’s a nation-wide emphasis…
It’s pretty clear that 2020 is going to be the year of virtual meetings, virtual conferences — well, virtual everything. Virtual life is no longer a temporary solution to a moment in history. It’s time for us to accept the reality that remote work is here to stay and embrace it. That means we need…
To say terms like “unprecedented times” are overused would be, well, an understatement. But how should we describe something like this? On the one hand, we yearn for things to be back to normal. On the other hand…