Are You Ready to Invest in Public Relations? Four Ways to Know
When it comes to public relations, you may sometimes find yourself in a “chicken and egg” scenario, needing press to get clients and needing clients to get press.
Website Accessibility Matters to Everyone
Recently, I attended WordCamp Denver, a conference where all of us WordPress geeks get together to share tips and discuss the latest and best web dev industry standards. No matter the level of experience you have with WordPress, there is something you can learn at WordCamp.
How Does PR Impact SEO? You’re Asking the Wrong Question.
This year, I attended my eighth (!!!) MozCon in Seattle. On the way to the convention center from the airport, my Lyft driver asked what brought me to town, and I told him I was attending one of the world’s largest and best conferences on search engine optimization. There was a thoughtful pause before he asked me, “how do you optimize search engines?”
Curious About PR? Good! You’ll Fit Right In.
I’m often asked, especially by students, what skills are most important to a successful career in public relations. I find they are usually expecting to hear my take on the “usual suspects” list — strong news writing skills, the ability to pitch a story, organization, etc
Will “Clear History” Bring an End to Facebook Ads?
You’re browsing sports highlights by the pool, drinking a brew, when you see it right there on your Instagram: an ad for the set of golf clubs you’ve been eyeing. “How did they know?” you ask. The answer is Facebook’s pixel. This simple piece of code is a marketer’s secret weapon; once installed on a website…
MAPR Looks Forward to RSA 2019
RSA Conference is “where the world talks security” and what a place for me to immerse myself and learn more about this multi-billion dollar industry. I could not be more thrilled to be attending the conference in San Francisco this week. MAPRagency has three cybersecurity clients attending the show (Automox, Overwatch ID and Swimlane) this…
A Brief Look Back at the PR Blunders of of 2018
Mistakes happen all of the time. And in the world of public relations, the ever-evolving digital media landscape magnifies errors made by companies across industry sectors. From misguided campaigns and jokes made in poor taste to downright incompetence, PR fails can significantly damage any company’s reputation, and the ensuing public outrage can impact your organization’s…
Dear Business Person: Want to buy an email list? (Hint: no, you don’t!)
We all get the emails, and they look something like this:
My name is Vicky, and I wanted to know if you would be interested in reaching key decision-makers across Information Technology and other industry verticals. We provide opt-in business emails with contact’s full name, company name, job title, phone and fax number, mailing address, SIC codes, industry description, employee size and revenue etc.
How to Organize an Effective Blog Post
Would you like to hear a joke? OK, well, I can’t remember how it starts, but the punchline is “he eats chutes and leaves.”
Digital Marketing From the Ground Up: A Workshop for Your Business
Running a business involves a host of responsibilities to make the company a success, including managing money, customers, technology and marketing. However, what goes into your website and your email outreach to your customers are probably among the most crucial areas, which also may be one of the most commonly overlooked or dismissed. Following a…