We love sharing our clients’ big news! CableLabs is the leading innovation and R&D lab for the cable industry. They work to keep people connected through cable networks and have made their mark on this industry over the course of 30 years. CableLabs recently shared some exciting news about a huge milestone for the company…
We are celebrating the launch of a new client website! The Massachusetts Housing & Shelter Alliance (MHSA) selected our agency to develop a new and improved website that would be more user friendly and better communicate their message.
The media landscape is shifting. As technology increases the speed of communications, the way everyone — from companies to consumers — interacts with the media continues to change as well. As a result, getting the word out about your company is becoming increasingly difficult. The global digital transformation has significantly impacted the media industry —…
When was the last time you thought about the term “research methods?” Does it bring back memories of properly formatting citations or filling out notecards? As much as we hate to admit it, our high school history teachers were right, the ability to conduct research is a vital skill, regardless of what industry you’re in.…
If you’ve been holding out on hosting events in the hopes that we would get back to in-person gatherings soon, think again. It’s time to start exploring how to handle your company events virtually. Should you produce a webinar? Or is this an event that should offer so much more? Consider these three things before you decide.
With the 2020 elections already underway in many states, we’re tracking a very interesting trend here at MAPR: there’s been a growing number of media stories on the ways that companies are encouraging voter turnout. Reporters are eager to cover new story angles on this year’s election cycle, and right now, there’s a nation-wide emphasis…
How do you know when your website needs to be updated and how significant an undertaking that project might be? Based on our experience in helping clients improve their websites to support business goals, we’ve developed a list of six signs that indicate it’s time to devote some attention to improving your business’s website.
It’s pretty clear that 2020 is going to be the year of virtual meetings, virtual conferences — well, virtual everything. Virtual life is no longer a temporary solution to a moment in history. It’s time for us to accept the reality that remote work is here to stay and embrace it. That means we need…
To say terms like “unprecedented times” are overused would be, well, an understatement. But how should we describe something like this? On the one hand, we yearn for things to be back to normal. On the other hand…
With COVID-19 continuing its rapid spread around the globe, the months ahead are expected to be quite volatile and unpredictable. The ability to effectively communicate with the people that matter will take on increased importance. Whether that means crisis communications or just changed communications, it’s important to understand what the media expects from your company.