The Work

For more than 35 years, Reed Group has offered the industry’s most comprehensive references and advice for professionals who need to understand and apply complex federal, state and local leave management and return to work laws.

The Work

Reed Group selected Metzger to position the company at the center of tech and HR services. The overall program objectives were to increase brand awareness, establish product and technical leadership, support revenue growth and position company executives as experts on key industry trends.

Reed Group Interview
The Results

A part of our public relations strategy was to create expert content in pitches, contributed articles and press release and positioning Reed Group to become a voice of authority in overall business management. As a result, Metzger has been able to secure coverage in major trade publications, contribute to national outlets and schedule on-air broadcast interviews.

Coverage