When we began working with Phase Change Software, the team had just recently patented an AI software tool that identifies bugs within lines of code and closes the application knowledge gap. Phase Change’s AI technology exponentially improves software development productivity by guiding new developers to the exact place in the code where changes are needed. Phase Change’s first product, COBOL Colleague, allows companies to focus developers on what can bring the most value — making code changes.
It turns out that there is a significant shortage of programmers fluent in COBOL, the Common Business Oriented Language, which makes effectively and efficiently maintaining and supporting complex critical systems that much more challenging. With organizations increasingly vulnerable and systems difficult, risky and expensive to update, a solution like Phase Change’s cognitive computing platform is essential to aid everyone involved in the software development process. By enabling developers to quickly find the exact area of code that requires attention, the company’s patented cognitive automation assists companies by exponentially improving software development productivity and making new developers seven times more effective. Long story short, Phase Change’s AI tool conceptualizes the code and points developers in the right direction.
When the COBOL skills shortage gained national attention as a deluge of applications poured in and crashed unemployment systems running on COBOL, MAPR began developing strategies to gain reporters’ interest in this unique tool. We pitched into the ongoing story, highlighting how AI tools can be leveraged to enable developer productivity and minimize the risks software developers and programmers face when making code changes to complex critical systems. We quickly discovered the majority of reporters were interested in the challenge of application knowledge, the potential behind AI and the solution Phase Change Software’s COBOL Colleague provides.
Although telling Phase Change’s story has not been easy since the topic of software development can be complex and not easily understood, we found success with reactive news searches that led us to reporters covering the COBOL skills shortage and the risk involved in making changes to legacy systems that are in dire need of modernization. As a result of MAPR’s creative pitching and content development efforts, we helped the Phase Change team obtain coverage positioning Steve Brothers, president of Phase Change, as a thought leader in several renowned outlets, including TechRadar Pro, TechChannel, GovTech, BetaNews, Built In, CIO Dive and Nextgov.