The Brief

Morphis, an enterprise legacy-to-cloud software company based in Portugal with offices in the U.S., U.K., Spain and Brazil, selected MAPR to position Morphis as the global expert in providing the most comprehensive solutions for cloud-enabling legacy systems.

The Work

In order to take advantage of this important technology story and of today’s shifting media landscape, we employed a strategy that seeks to both gain Morphis visibility in the marketplace as well as develop and strengthen its thought leadership in the legacy modernization industry. We looked for earned media and thought leadership opportunities by pitching story ideas and news announcements to traditional media as well as online outlets, regularly drafting content to publish on Morphis’ blog, developing relationships with key technology reporters, bloggers and other experts and by involving Morphis personnel in conferences and other events covering cloud-based solutions and related topics. We also established and developed Morphis’ social media accounts.

The Results

With MAPR’s help, Morphis was able to secure coverage on several news websites, business journals and key industry blogs, including Bankless Times,  Information Age, CIO Today, Government Computer News, Healthcare Business & Technology and Federal News Radio, that helped Morphis become more visible in the digital marketing, e-commerce and enterprise solutions realms and positioned the company as an industry leader within the national legacy modernization and cloud-enablement industry discussions.