The Brief

INO Technologies, an innovative company dedicated to bringing smart technology products to market that are easy to use and provide superior performance, tapped MAPR to create a comprehensive public relations program surrounding the launch of the INO Weather Pro, the first handheld device that combines weather data with lightning detection, making it the most feature-rich product on the market today.

The Work

MAPR coordinated our media relations program to coincide with the launch of the INO Weather Pro. With targeted outreach in various verticals, MAPR helped to build initial awareness of the product during its introduction. MAPR also coordinated the distribution of several demo units to key editors and influencers to review the device and conduct field tests. In addition to traditional media relations, MAPR positioned the founder of INO Technologies as a thought leader in the industry, resulting in contributed content in key verticals.

The Results

As a result of the product launch, the INO Weather Pro was reviewed by and received coverage in several key industry-specific, national and local publications, including The Denver Post, BizWest, Angling Trade, Building Design+Construction and Digital Trends.

In addition to our PR efforts, INO Technologies approached us with a new project — a digital marketing campaign surrounding the product launch. We’ve run some Facebook ads that have performed well  CTR