The Brief

The engineers at Lafayette-based Cardinal Peak have a customer-centric approach to delivering the best and fastest results for their companies, which include established tech companies and startups. Founding partners Mike Perkins and Howdy Pierce turned to Metzger Albee when they wanted to establish a public relations program to support their already successful business model fostered by a culture of creativity, innovation and responsiveness.

The Work

Cardinal Peak sought Metzger’s help to recruit engineers for senior-level positions. Instead of simply hosting a recruiting event, Metzger recognized the opportunity to go above and beyond by suggesting the company host a job fair with other local tech companies. In addition to planning the event, Metzger also designed and built a website for the job fair. The site highlights each of the participating companies and the jobs available to help candidates prepare for the event.

Cardinal Peak has hosted the Boulder Tech Job Fair twice, which has resulted in significant media coverage and built awareness of the company locally and across the technology industry.

The Results

Since working with Cardinal Peak, Metzger has developed solid relationships with important media figures focused on embedded engineering, landed speaking opportunities for company executives and more than doubled their social media audiences.

Our work to build awareness of Cardinal Peak’s expertise has a measured impact on the amount of leads generated. Working with Metzger, the company looks forward to continued success and growth.