I am a story-teller with a strong interest in technology, and a knack for creating and maintaining relationships. As an Account Executive at MAPR, I ensure each client has ample opportunities... Read More

PR for Techies

What the Hell is PR and Why Do I Need It? A recap of the first event in our PR for Techies series

I get asked all the time, “What exactly is it that you do?” My short answer is that I manage my clients’ reputation to the public and get them media opportunities. My long answer usually confuses people to the point of regretting they ever asked. You see, for most people public relations (PR)…

dart board missed the bullseye

When Targeted Marketing Misses Its Target

Marketing as we know it is changing drastically. Instead of going after generalized demographics and target markets, we are seeing the rise of personalized ads. The growing popularity of social networks like Facebook and Instagram allows marketers to see what potential customers like and how they choose to consume advertising. Mobile marketing is also taking…