Metzger Albee Public Relations Appoints COO, Hires Three Employees

Staff changes and additions broaden the experience of the firm. Metzger Albee Public Relations (MAPR) has hired three new employees and promoted Amy Sigrest to Chief Operating Officer (COO). Amy Sigrest, who has served as MAPR’s director of Digital Marketing for the last several years, will assume the position of COO. Sigrest will maintain her digital marketing…

Metzger Albee Public Relations Recognized for Business Marketing Excellence at Colorado BMA Gold Key Awards

Company recognized for “Best Public Relations Program” for work on client TranS1 Metzger Albee Public Relations recently won a 2016 Silver Key Award from the Colorado Chapter of the Business Marketing Association (BMA). Metzger Albee received the award for “Best Public Relations Campaign” based on the agency’s work with medical device client, TranS1®. The two-pronged…

Engaging Prospects With Tech

Thinking Beyond the Press Release: Three Ways to Engage Prospects

It has been more than 110 years since PR forefather Ivy Lee invented the press release and, it’s safe to say, a lot has changed: we’ve survived two World Wars, the invention and commercialization of cars and planes, the creation of the Internet, the rise of the smartphone… the list goes on and on. Given the fact that the way humans communicate…

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Five Social Media Predictions for 2016

With 2016 well under way, I think it’s time to address the possibilities that the new year will bring to the ever-evolving social media industry. While we all know that social media platforms will continue to update and innovate, it’s important to understand why those shifts are happening and what marketers can anticipate from such…

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3 Reasons to be Grateful for Your PR Agency This Holiday Season

As we reflect on the year and finish the last of our Thanksgiving leftovers, we wanted to highlight three underrated reasons that companies should be thankful for their PR agency. Some companies mistakenly think that PR agencies are just coverage factories, facilitating interviews and securing valuable media stories. Media relations…