Ever heard the phrase “purpose is the new digital?” It’s the idea that purpose will fundamentally change the dynamics of brands in the marketplace, just as digital has transformed the way brands and consumers interact, purchase and sell. Purpose-driven marketing is nothing new. According to the Nielsen 2015 Global Sustainability Report, two out of three…
Unless you’ve gone on a digital cleanse in the past year, you’ve probably had an interaction with fake news lately. Perhaps you’ve heard President Trump accuse both CNN and The New York Times of being “fake news,” or maybe you are a part of the reason Google searches for “fake news”…
Staff changes and additions broaden the experience of the firm. Metzger Albee Public Relations (MAPR) has hired three new employees and promoted Amy Sigrest to Chief Operating Officer (COO). Amy Sigrest, who has served as MAPR’s director of Digital Marketing for the last several years, will assume the position of COO. Sigrest will maintain her digital marketing…
PR mistakes happen daily. The rapidly changing, digital media landscape makes it very easy for those mistakes to go viral. Whether it is a tweet sent with questionable judgement, a larger-than-life spokesperson or a company-wide epidemic, PR disasters exist on different scales and across all industries. While there have been numerous PR mistakes…
Company recognized for “Best Public Relations Program” for work on client TranS1 Metzger Albee Public Relations recently won a 2016 Silver Key Award from the Colorado Chapter of the Business Marketing Association (BMA). Metzger Albee received the award for “Best Public Relations Campaign” based on the agency’s work with medical device client, TranS1®. The two-pronged…
It has been more than 110 years since PR forefather Ivy Lee invented the press release and, it’s safe to say, a lot has changed: we’ve survived two World Wars, the invention and commercialization of cars and planes, the creation of the Internet, the rise of the smartphone… the list goes on and on. Given the fact that the way humans communicate…
With 2016 well under way, I think it’s time to address the possibilities that the new year will bring to the ever-evolving social media industry. While we all know that social media platforms will continue to update and innovate, it’s important to understand why those shifts are happening and what marketers can anticipate from such…
As we reflect on the year and finish the last of our Thanksgiving leftovers, we wanted to highlight three underrated reasons that companies should be thankful for their PR agency. Some companies mistakenly think that PR agencies are just coverage factories, facilitating interviews and securing valuable media stories. Media relations…
Have you ever wanted to step inside a thriving Boulder business, learn about their mission and immerse yourself in their culture? You can do just that tomorrow at NewCo Boulder. What’s NewCo Boulder? It’s a fresh twist on the traditional business conference that offers a look inside 50+ companies that are changing the economic profile of Boulder.
After founding one of the first technology public relations firms nearly 25 years ago, John Metzger is stepping aside today as CEO of Metzger Albee PR. He has sold his ownership share to his long-time partner and friend, Doyle Albee, who will take over full ownership, operations and financial control of the company. “It’s been…