Ever heard the phrase “purpose is the new digital?” It’s the idea that purpose will fundamentally change the dynamics of brands in the marketplace, just as digital has transformed the way brands and consumers interact, purchase and sell. Purpose-driven marketing is nothing new. According to the Nielsen 2015 Global Sustainability Report, two out of three…
Staff changes and additions broaden the experience of the firm. Metzger Albee Public Relations (MAPR) has hired three new employees and promoted Amy Sigrest to Chief Operating Officer (COO). Amy Sigrest, who has served as MAPR’s director of Digital Marketing for the last several years, will assume the position of COO. Sigrest will maintain her digital marketing…
Company recognized for “Best Public Relations Program” for work on client TranS1 Metzger Albee Public Relations recently won a 2016 Silver Key Award from the Colorado Chapter of the Business Marketing Association (BMA). Metzger Albee received the award for “Best Public Relations Campaign” based on the agency’s work with medical device client, TranS1®. The two-pronged…
After founding one of the first technology public relations firms nearly 25 years ago, John Metzger is stepping aside today as CEO of Metzger Albee PR. He has sold his ownership share to his long-time partner and friend, Doyle Albee, who will take over full ownership, operations and financial control of the company. “It’s been…
Metzger Albee Public Relations, one of the nation’s leading technology public relations and digital marketing agencies, has added five technology clients to its portfolio. These companies have contracted MAPR’s team for various projects including public and social media relations, website development, content strategy and other marketing services. Acroname—Hardware, software development and online sales for applications in…
Doyle Albee, president of Metzger Albee Public Relations, recently launched the first episode of his bi-weekly podcast, called PR is Dead, on the Rainmaker.FM podcast network from Copyblogger Media. “I’m sure it sounds strange for the president of a public relations agency to host a podcast called ‘PR is Dead,’ but our goal is to…
One of nation’s first tech-B2B PR agencies emerges as longest-standing regional brand Metzger Albee Public Relations, one of the nation’s first technology and Business-to-Business PR agencies, enters its 25th year in 2015. “As we celebrate another milestone, we’re emerging as the most established agency brand in the Rocky Mountain West,” said CEO and Founder John…
One of nation’s first high-tech PR firms evolves space and staffing paradigms. Metzger Associates, one of the nation’s first technology public relations and digital marketing agencies, has relocated its headquarters in central Boulder to 2503 Walnut Street and is changing the company’s name to Metzger Albee Public Relations. “From our start in…
Doyle Albee, president of Metzger Associates, has been appointed to the board of advisors for the Coalition for a Connected West. The mission of Coalition for a Connected West is to educate consumers and policymakers about emerging technology issues and promote policies that result in greater access to technology, consumer choice and market driven innovation.…
Metzger Associates is pleased to announce that our very own president, Doyle Albee, was appointed to the board of advisors for the Coalition for a Connected West. Doyle will be joining the advisory board this month and is very excited about future collaboration with such an influential association. The Coalition for a Connected West…