What’s the difference and how do they work together to drive the results that matter? Is there a difference between copywriting and content marketing? After all, copy is just the textual material used to create content aimed at promoting and selling your products and services, right? While many people — even marketers — use the…
Just a handful of years ago, The Denver Post had more than 250 reporters. Despite the Centennial State’s booming growth in recent years, the state’s largest news organization now employs just 60-some journalists to tell the stories of individuals and businesses across Colorado. Making matters worse, this problem extends well beyond the Mile High City…
Although MAPRagency is probably best known for our ability to generate opportunities to foster a favorable public image for tech companies, our work across numerous industry categories highlights one of our core capabilities: storytelling. In the case of Daydream Apartments, a lifestyle brand that operates upscale residential properties in five high-growth markets around the country,…
The media landscape is shifting. As technology increases the speed of communications, the way everyone — from companies to consumers — interacts with the media continues to change as well. As a result, getting the word out about your company is becoming increasingly difficult. The global digital transformation has significantly impacted the media industry —…
BOULDER, Colo. — (Feb. 26, 2020) — MAPRagency (MAPR), northern Colorado’s most prominent, trusted public relations, digital marketing and creative services agency, today announced the promotion of Amy Leger to director of client services.
With 2020 in full swing, companies across industries have already finalized budgets and set their goals for the year ahead. Even if your organization hasn’t yet considered its public relations and marketing plans for 2020, it’s never too late to understand where your strategy lies and how to sharpen it in the year ahead.
The most popular means of distributing press releases to news media and other outlets, there are numerous options for publishing a press release through a wire distribution service. How do you choose the best one for your needs?
It doesn’t matter how disruptive your product or service is, how much it will improve people’s lives and the world at large or how effective the message is if you don’t have a way to find the right journalists, influencers and other members of the media with accurate and up-to-date contact details.
FORT COLLINS, Colo. — Jan. 6, 2019 — BizWest, the multichannel business news journal serving northern Colorado and the Boulder Valley, and MAPRagency, one of the region’s most prominent, trusted public relations, digital marketing and creative services agencies, today announced a partnership to form a Custom Content Studio (CCS) to leverage the combined strength of customized content, native advertising and an established, long-standing audience.
With options ranging from free online options to enterprise-level managed services, media monitoring solutions can be as basic or as advanced as you need. Today’s media monitoring is technologically advanced — machine learning tools, sophisticated algorithms and powerful processors are used to track, organize and bring mentions together from across the entire media landscape. But with numerous options out there claiming to be the best and most comprehensive, it can be difficult to figure out where to begin.