How to Organize an Effective Blog Post
Would you like to hear a joke? OK, well, I can’t remember how it starts, but the punchline is “he eats chutes and leaves.”
I am one of those strange people who enjoys writing. I like to write and I find it intriguing how powerful the written word can be. People tell me that I am good at writing, so I figured, why not make it a career... Read More
Trust the Process: A Method for Writing Effective Blog Posts
In today’s online world, blogging has taken on increased importance as everyone from Fortune 500 companies to small-town mom-and-pop shops seek to expand their digital reach and ultimately improve their bottom line. After initially serving as an online venue for folks to share their feelings, thoughts and opinions to their followers, blogging has grown immensely…
Never Trust Spell Check, Especially on Your Website
Oh, the typos you’ll see — even on the best websites. While advances in technology have opened the door to a number of improvements that make our lives easier and more simple, some of these technological breakthroughs have made us lazier.
This is Why You Should Reconsider Your Digital Marketing Budget
In the constantly changing media marketplace we’re currently faced with, the resources, tools, techniques and platforms that are effective today may not be able to drive the results you’re looking for tomorrow. Consequently, marketers and others in the marketing industry are forced to evolve their tactics or risk being left behind as content consumption patterns develop and social media platforms shift…
Fantastic Copy and How to Write It (Part II)
In part one of this blog series, I talked a little bit about what copywriting is, why it is important and offered up a few tips on how to attract readers with the captivating content you’re crafting. This post — part two — not only offers fantastic copy — see what I did there? It also provides valuable and relevant content, including additional tips on how to draft irresistible copy that engages viewers and compels them to take action…
Fantastic Copy and How to Write It (Part I)
Words. Some people are good with them while others, well, aren’t. We know this. Obviously, there are a number of pieces that compose the public relations and marketing puzzle, yet one vital element is often overlooked — the copywriting. But what exactly is copywriting? Copywriting involves crafting the written words…