I am one of those strange people who enjoys writing. I like to write and I find it intriguing how powerful the written word can be. People tell me that I am good at writing, so I figured, why not make it a career... Read More

artificial intelligence typed on typewriter

Why Human Copywriters are Still Better than their AI Counterparts

As the technologies empowering artificial intelligence advance, it’s not difficult to envision a future in which machines have become more intelligent than human beings, bringing our sci-fi nightmares to life. From driving to decision-making, robots are now tackling tasks previously carried out by their human predecessors with unmatched ease, speed and accuracy. One such task…

What is AP Style Writing and Why is it Important in Communications?

From businesses to public safety organizations to government agencies, effective communications are critical to the success of any enterprise. Whether informing audiences, shaping public opinion, disseminating policies and programs, mobilizing the masses, entertaining people, or generating recognition around a company or product, communications professionals should leverage every tool in their tool belt to tell their…

New York Times Daydream Apartments article

Telling Your Story and Securing Top-Tier Coverage: The Daydream Apartments Story

Although MAPRagency is probably best known for our ability to generate opportunities to foster a favorable public image for tech companies, our work across numerous industry categories highlights one of our core capabilities: storytelling. In the case of Daydream Apartments, a lifestyle brand that operates upscale residential properties in five high-growth markets around the country,…