As the technologies empowering artificial intelligence advance, it’s not difficult to envision a future in which machines have become more intelligent than human beings, bringing our sci-fi nightmares to life. From driving to decision-making, robots are now tackling tasks previously carried out by their human predecessors with unmatched ease, speed and accuracy. One such task…
From businesses to public safety organizations to government agencies, effective communications are critical to the success of any enterprise. Whether informing audiences, shaping public opinion, disseminating policies and programs, mobilizing the masses, entertaining people, or generating recognition around a company or product, communications professionals should leverage every tool in their tool belt to tell their…
What’s the difference and how do they work together to drive the results that matter? Is there a difference between copywriting and content marketing? After all, copy is just the textual material used to create content aimed at promoting and selling your products and services, right? While many people — even marketers — use the…
Just a handful of years ago, The Denver Post had more than 250 reporters. Despite the Centennial State’s booming growth in recent years, the state’s largest news organization now employs just 60-some journalists to tell the stories of individuals and businesses across Colorado. Making matters worse, this problem extends well beyond the Mile High City…
Although MAPRagency is probably best known for our ability to generate opportunities to foster a favorable public image for tech companies, our work across numerous industry categories highlights one of our core capabilities: storytelling. In the case of Daydream Apartments, a lifestyle brand that operates upscale residential properties in five high-growth markets around the country,…
The media landscape is shifting. As technology increases the speed of communications, the way everyone — from companies to consumers — interacts with the media continues to change as well. As a result, getting the word out about your company is becoming increasingly difficult. The global digital transformation has significantly impacted the media industry —…
BOULDER, Colo. — (Feb. 26, 2020) — MAPRagency (MAPR), northern Colorado’s most prominent, trusted public relations, digital marketing and creative services agency, today announced the promotion of Amy Leger to director of client services.
With 2020 in full swing, companies across industries have already finalized budgets and set their goals for the year ahead. Even if your organization hasn’t yet considered its public relations and marketing plans for 2020, it’s never too late to understand where your strategy lies and how to sharpen it in the year ahead.
The most popular means of distributing press releases to news media and other outlets, there are numerous options for publishing a press release through a wire distribution service. How do you choose the best one for your needs?
It doesn’t matter how disruptive your product or service is, how much it will improve people’s lives and the world at large or how effective the message is if you don’t have a way to find the right journalists, influencers and other members of the media with accurate and up-to-date contact details.