Mistakes happen all of the time. And in the world of public relations, the ever-evolving digital media landscape magnifies errors made by companies across industry sectors. From misguided campaigns and jokes made in poor taste to downright incompetence, PR fails can significantly damage any company’s reputation, and the ensuing public outrage can impact your organization’s…
Would you like to hear a joke? OK, well, I can’t remember how it starts, but the punchline is “he eats chutes and leaves.”
In today’s online world, blogging has taken on increased importance as everyone from Fortune 500 companies to small-town mom-and-pop shops seek to expand their digital reach and ultimately improve their bottom line. After initially serving as an online venue for folks to share their feelings, thoughts and opinions to their followers, blogging has grown immensely…
Oh, the typos you’ll see — even on the best websites. While advances in technology have opened the door to a number of improvements that make our lives easier and more simple, some of these technological breakthroughs have made us lazier.
In the constantly changing media marketplace we’re currently faced with, the resources, tools, techniques and platforms that are effective today may not be able to drive the results you’re looking for tomorrow. Consequently, marketers and others in the marketing industry are forced to evolve their tactics or risk being left behind as content consumption patterns develop and social media platforms shift…
In part one of this blog series, I talked a little bit about what copywriting is, why it is important and offered up a few tips on how to attract readers with the captivating content you’re crafting. This post — part two — not only offers fantastic copy — see what I did there? It also provides valuable and relevant content, including additional tips on how to draft irresistible copy that engages viewers and compels them to take action…
Words. Some people are good with them while others, well, aren’t. We know this. Obviously, there are a number of pieces that compose the public relations and marketing puzzle, yet one vital element is often overlooked — the copywriting. But what exactly is copywriting? Copywriting involves crafting the written words…