I started my career — and often end my days — with beer. From Coors to MAPR, I’m fortunate that I’ve been able to work with great companies and clients to build a strong track record of success... Read More

Emergency Coronavirus alert

Coronavirus Crisis and Beyond, Communicating with Key Audiences is More Important Than Ever

With COVID-19 continuing its rapid spread around the globe, the months ahead are expected to be quite volatile and unpredictable. The ability to effectively communicate with the people that matter will take on increased importance. Whether that means crisis communications or just changed communications, it’s important to understand what the media expects from your company.

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Responsible PR in the Age of Coronavirus

In times of crisis, the public looks to leaders for comfort, reassurance and informed action. As most news today is consumed via digital media, it’s more important than ever that companies get this right. Responsibly communicating information on the Coronavirus to employees, customers and stakeholders is not only expected, it may also help prevent the spread of a pandemic.

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Dear Business Person: Want to buy an email list? 
(Hint: no, you don’t!)

We all get the emails, and they look something like this:

My name is Vicky, and I wanted to know if you would be interested in reaching key decision-makers across Information Technology and other industry verticals. We provide opt-in business emails with contact’s full name, company name, job title, phone and fax number, mailing address, SIC codes, industry description, employee size and revenue etc.

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Telling Stories of Sin

There’s a category of products called “sin” products — things like beverage alcohol, casinos and now, in many states, recreational cannabis. (OK, admit it — you had no idea where that headline was going, did you?) While these products are legal, developing a communications plan — either proactive or reactive — requires a heightened focus on many critical issues…