I started my career — and often end my days — with beer. From Coors to MAPR, I’m fortunate that I’ve been able to work with great companies and clients to build a strong track record of success... Read More

Dear Business Person: Want to buy an email list? 
(Hint: no, you don’t!)

We all get the emails, and they look something like this:

My name is Vicky, and I wanted to know if you would be interested in reaching key decision-makers across Information Technology and other industry verticals. We provide opt-in business emails with contact’s full name, company name, job title, phone and fax number, mailing address, SIC codes, industry description, employee size and revenue etc.

Telling Stories of Sin

There’s a category of products called “sin” products — things like beverage alcohol, casinos and now, in many states, recreational cannabis. (OK, admit it — you had no idea where that headline was going, did you?) While these products are legal, developing a communications plan — either proactive or reactive — requires a heightened focus on many critical issues…

Can a Company Blog Replace News Wires?

In August, Google announced the formation of Alphabet — essentially a holding company, freeing the “new Google” to focus on the core business of search while other projects could continue, albeit in different companies under the Alphabet banner. As the news release stated, “Alphabet Inc. will replace Google Inc. as the publicly-traded entity and all…

Communicating the Internet of Things: 
The Media’s Interest Lies in Business Cases, Not Gee Whiz Gadgets

So far in 2015 one of the biggest tech story trends has been the Internet of Things, or IoT. If you’re not familiar, the term simply refers to devices that communicate via the Internet without specific human direction each time. Some of the more well-known examples are…