Today marks an expansion for MAPRagency — one that further deepens our bench and provides us with access to offices and communications professionals across the U.S. Stryker-Munley Group (SMG), a Charleston, S.C.-based integrated public relations agency, has selected MAPRagency to establish SMG offices in Boulder, Fort Collins and Denver as part of a national expansion plan.
To say terms like “unprecedented times” are overused would be, well, an understatement. But how should we describe something like this? On the one hand, we yearn for things to be back to normal. On the other hand…
With COVID-19 continuing its rapid spread around the globe, the months ahead are expected to be quite volatile and unpredictable. The ability to effectively communicate with the people that matter will take on increased importance. Whether that means crisis communications or just changed communications, it’s important to understand what the media expects from your company.
In times of crisis, the public looks to leaders for comfort, reassurance and informed action. As most news today is consumed via digital media, it’s more important than ever that companies get this right. Responsibly communicating information on the Coronavirus to employees, customers and stakeholders is not only expected, it may also help prevent the spread of a pandemic.
I started doing public relations for a Fortune 500 company before a few things we take for granted today even appeared on the scene:
CDs were just coming out, and the titles were limited. I drove to my first job still poking cassette tapes into my car stereo, and I went for a run every day carrying a Sony Walkman.
I’m often asked, especially by students, what skills are most important to a successful career in public relations. I find they are usually expecting to hear my take on the “usual suspects” list — strong news writing skills, the ability to pitch a story, organization, etc
We all get the emails, and they look something like this:
My name is Vicky, and I wanted to know if you would be interested in reaching key decision-makers across Information Technology and other industry verticals. We provide opt-in business emails with contact’s full name, company name, job title, phone and fax number, mailing address, SIC codes, industry description, employee size and revenue etc.
There’s a category of products called “sin” products — things like beverage alcohol, casinos and now, in many states, recreational cannabis. (OK, admit it — you had no idea where that headline was going, did you?) While these products are legal, developing a communications plan — either proactive or reactive — requires a heightened focus on many critical issues…
Yesterday Apple launched a handful of new products, but if you’re even a casual consumer of news, you know that. However, as I watched the presentation last night (on my Apple TV, of course!), it occurred to me that while Apple did trot out a couple of new toys, that presentation was a shot across…
The communications industry — from mass media to advertising to public relations — has changed as much as any other in the last few years. I believe dramatic changes will continue and even accelerate in the coming year. Some of these changes will be positive while others will represent the continuing struggles in the communications industry.