Industry-specific jargon can hinder successful and productive communication. As a graphic and web designer, I find myself explaining similar concepts over and over. What is apparent to me, is not always obvious to clients so here are a few tips to help you better communicate with your designer. And who knows? Maybe you know more…
The Brief In 2017, MAPRagency began working with Vaisala, a global leader in developing devices and digital solutions for environmental and industrial weather measurement. The company is based in Helsinki, Finland and has its North American headquarters in Louisville, Colo. In early 2018, we were assigned to a project to raise Vaisala’s brand awareness in…
Break it down. Whether it’s an analysis, a set of instructions, terminology, tips and tricks, a “how-to” or even company values, how are you going to deliver the information to your audience? As time progresses, the human attention span lessens.
The Brief In 2016, MAPRagency was selected to launch the first officially licensed line of portable solar products by Energizer®, the lightweight and durable PowerKeep line. The first Energizer® branded solar products include a portable power system, recharging kit and two backpacks designed to keep smartphones, tablets and other rechargeable devices going and going. The…
BOULDER, Sept. 06, 2017 (GLOBE NEWSWIRE) — MAPRagency (MAPR), a technology public relations and digital marketing agency, announced today a $1,050 donation to support the Electronic Frontier Foundation (EFF), the leading nonprofit organization defending civil liberties in the digital world. The donation was raised through a silent auction at MAPR’s open house at their remodeled headquarters.
Read the full news release on Globe Newswire.
The Brief CAD to CAM. BIM. UL listing. AEC. LEED. Lean manufacturing. Patent – just a few of the terms that define the innovative work and rapid growth of Prescient, a Denver-based software design and structural system manufacturing company that Metzger Albee supports with media relations, social media, event support, content programs, and more. The…
The Brief In early 2017, Surna Inc., a publicly traded technology company that engineers equipment for controlled environment agriculture (CEA) with special expertise in cannabis cultivation, approached MAPR to develop a holistic public relations strategy that would help the company evolve alongside the burgeoning cannabis industry in the U.S. and Canada. The Work As Surna…
The Brief INO Technologies, an innovative company dedicated to bringing smart technology products to market that are easy to use and provide superior performance, tapped MAPR to create a comprehensive public relations program surrounding the launch of the INO Weather Pro, the first handheld device that combines weather data with lightning detection, making it the most…
The Brief In 2016, state-of-the-art cybersecurity firm OWL Cybersecurity tapped MAPR to develop a robust public relations strategy that allowed us to support the company’s goal of becoming the go-to source for commentary on cybersecurity and data breaches as it underwent a rebrand. The Work With something as serious as cybersecurity, MAPR felt it was…
The Brief PANalytical Boulder is recognized worldwide for providing high performance analytical instrumentation solutions to industrial and scientific markets. Since 1990, PANalytical Boulder has designed, manufactured, and sold near-infrared spectroscopy instruments and approached Metzger five years ago to help gain exposure for the company’s instruments and expertise. The Work Metzger and PANalytical Boulder established a…
