I’m focused on finding the perfect digital marketing strategies for my clients, and I’m lucky to have a whole team of enthusiastic and talented developers, designers and SEO specialists behind me to help put those strategies into action... Read More

Optimizing the User Experience - Guide for SEO in 2021 (presented by Amy Sigrest of MAPR at Fort Collins Startup Week)

Optimizing the User Experience: A tactical guide to SEO in 2021

As MAPR’s VP of Digital Services, I presented a webinar at this year’s Fort Collins Startup Week detailing what we know about Google’s Page Experience search algorithm update coming in May, how to find out if your website might be affected and what you can do right now to improve page experience for your site’s users.

Does Your Website Need an Update? Six Factors to Help You Decide

How do you know when your website needs to be updated and how significant an undertaking that project might be? Based on our experience in helping clients improve their websites to support business goals, we’ve developed a list of six signs that indicate it’s time to devote some attention to improving your business’s website.

How Does PR Impact SEO? You’re Asking the Wrong Question.

This year, I attended my eighth (!!!) MozCon in Seattle. On the way to the convention center from the airport, my Lyft driver asked what brought me to town, and I told him I was attending one of the world’s largest and best conferences on search engine optimization. There was a thoughtful pause before he asked me, “how do you optimize search engines?”

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Google’s Trust Issues

If you manage your own website, you may have received a notice from Google Search Console recently about your site that included this: “Starting October 2017, Chrome (version 62) will show a “NOT SECURE” warning when users enter text in a form on an HTTP page, and for all HTTP pages in Incognito mode.” This warning will affect all sites without valid SSL certificates in place…