We work with a lot of different clients: some have deep experience working with public relations agencies — they know what they want and how they want it done — and others who’ve never hired an agency. When working with a PR agency, there are a few common concerns that every organization faces. By addressing…
In this video from Fort Collins Startup Week 2021, MAPR’s Director of Public Relations, Melissa Christensen and COO/CSO, Amy Leger share effective strategies on grabbing the attention of reporters and editors when pitching, especially as the pandemic has shifted the way we all work. Your company may have updates to share — but are they…
In the past year, important PR tools such as holding press conferences have shifted significantly amidst the pandemic and are now being conducted virtually. Does your business have newsworthy announcements to share? In this recorded presentation from Fort Collins Startup Week, MAPR’s COO/CSO, Amy Leger and Director of Public Relations, Melissa Christensen discuss three steps…
In a normal year, right about now, Fort Collins Startup Week would be finalizing all of its speakers, venues and happy hours in time for the week-long event at the end of February. In fact, last year the event was probably one of the last big networking events entrepreneurs and startup founders in northern Colorado…
If you’ve been holding out on hosting events in the hopes that we would get back to in-person gatherings soon, think again. It’s time to start exploring how to handle your company events virtually. Should you produce a webinar? Or is this an event that should offer so much more? Consider these three things before you decide.
It’s pretty clear that 2020 is going to be the year of virtual meetings, virtual conferences — well, virtual everything. Virtual life is no longer a temporary solution to a moment in history. It’s time for us to accept the reality that remote work is here to stay and embrace it. That means we need…
Our calendars have flipped to 2020. Time to look at the two PR, marketing and media industry trends we plan to utilize that will impact how we will help clients effectively meet their targeted goals, gain exposure and set priorities. We’re looking at trends in news release distribution and sponsored content.
Public relations takes time and depends on regular contact with the right reporters. When our client, Vaisala, came to us with exclusive lightning data, we knew we had to develop a strategy that would result in consistent media coverage over time.
Fort Collins has a booming startup scene. Companies that specialize in agtech, cryptocurrency and those coming out of the city’s Music District, are impressing colleagues, investors and the community with innovation. Over the last year, we recognized the entrepreneurial growth that is happening but also noticed the need for PR resources to support that growth and…
Who needs media training? Talking to the media seems simple enough, right? You may have an expert opinion on a hot topic in the news and the media wants your perspective. But you open your mouth and talk over the reporter’s (and audience’s) head, you keep babbling and never get to the point or your…