Public relations takes time and depends on regular contact with the right reporters. When our client, Vaisala, came to us with exclusive lightning data, we knew we had to develop a strategy that would result in consistent media coverage over time.
Fort Collins has a booming startup scene. Companies that specialize in agtech, cryptocurrency and those coming out of the city’s Music District, are impressing colleagues, investors and the community with innovation. Over the last year, we recognized the entrepreneurial growth that is happening but also noticed the need for PR resources to support that growth and…
Who needs media training? Talking to the media seems simple enough, right? You may have an expert opinion on a hot topic in the news and the media wants your perspective. But you open your mouth and talk over the reporter’s (and audience’s) head, you keep babbling and never get to the point or your…
This spring is an exciting season for new growth at MAPRagency. While we have a 27-year history in Boulder, as well as offices in Denver since 2016, this spring we opened an office in Fort Collins!
For years, I was on the receiving end of PR phone calls and emails. Between my 15 years in television news and over the last eight years with my personal website, I received hundreds of pitches through email, phone and yes, even fax. Now as an account executive with MAPRagency, the tables are turned, I am the one doing the pitching and it is a whole different ballgame…
We’ve all heard the saying, “There’s no such thing as bad publicity.” But when is bad publicity really bad and when is it good?
Really, not all drama surrounding a company, brand or celebrity is bad…
This week the mother of all viral videos sucker-punched United Airlines. But that’s the nature of viral videos, right? They are unexpected in timing and subject matter. But how the brand handles it in the hours after is crucial to coming out on the other side…
Television stations are adding more local news than ever before, yet at the same time, news management expects each newscast to have a fresh take on the same news. In other words, a producer can’t take a reporter’s story from the 5:00 p.m. newscast and just plug it into…
Americans just witnessed the downfall of a gold medal-winning swimmer’s reputation in less than a week’s time. It appears Ryan Lochte brought much of it on himself. Public relations professionals are talented at helping public figures manage their image and mitigate problems as they arise, but the shit gets real when…