When it comes to public relations, you may sometimes find yourself in a “chicken and egg” scenario, needing press to get clients and needing clients to get press.
Recently, I attended WordCamp Denver, a conference where all of us WordPress geeks get together to share tips and discuss the latest and best web dev industry standards. No matter the level of experience you have with WordPress, there is something you can learn at WordCamp.
This year, I attended my eighth (!!!) MozCon in Seattle. On the way to the convention center from the airport, my Lyft driver asked what brought me to town, and I told him I was attending one of the world’s largest and best conferences on search engine optimization. There was a thoughtful pause before he asked me, “how do you optimize search engines?”
I’m often asked, especially by students, what skills are most important to a successful career in public relations. I find they are usually expecting to hear my take on the “usual suspects” list — strong news writing skills, the ability to pitch a story, organization, etc
You’re browsing sports highlights by the pool, drinking a brew, when you see it right there on your Instagram: an ad for the set of golf clubs you’ve been eyeing. “How did they know?” you ask. The answer is Facebook’s pixel. This simple piece of code is a marketer’s secret weapon; once installed on a website…
RSA Conference is “where the world talks security” and what a place for me to immerse myself and learn more about this multi-billion dollar industry. I could not be more thrilled to be attending the conference in San Francisco this week. MAPRagency has three cybersecurity clients attending the show (Automox, Overwatch ID and Swimlane) this…
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