How Does PR Impact SEO? You’re Asking the Wrong Question.

This year, I attended my eighth (!!!) MozCon in Seattle. On the way to the convention center from the airport, my Lyft driver asked what brought me to town, and I told him I was attending one of the world’s largest and best conferences on search engine optimization. There was a thoughtful pause before he asked me, “how do you optimize search engines?”

Putting out fires

A Brief Look Back at the PR Blunders of of 2018

Mistakes happen all of the time. And in the world of public relations, the ever-evolving digital media landscape magnifies errors made by companies across industry sectors. From misguided campaigns and jokes made in poor taste to downright incompetence, PR fails can significantly damage any company’s reputation, and the ensuing public outrage can impact your organization’s…