Public relations takes time and depends on regular contact with the right reporters. When our client, Vaisala, came to us with exclusive lightning data, we knew we had to develop a strategy that would result in consistent media coverage over time.
In today’s online world, blogging has taken on increased importance as everyone from Fortune 500 companies to small-town mom-and-pop shops seek to expand their digital reach and ultimately improve their bottom line. After initially serving as an online venue for folks to share their feelings, thoughts and opinions to their followers, blogging has grown immensely…