Engaging Prospects With Tech

Thinking Beyond the Press Release: Three Ways to Engage Prospects

It has been more than 110 years since PR forefather Ivy Lee invented the press release and, it’s safe to say, a lot has changed: we’ve survived two World Wars, the invention and commercialization of cars and planes, the creation of the Internet, the rise of the smartphone… the list goes on and on. Given the fact that the way humans communicate…

dart board missed the bullseye

When Targeted Marketing Misses Its Target

Marketing as we know it is changing drastically. Instead of going after generalized demographics and target markets, we are seeing the rise of personalized ads. The growing popularity of social networks like Facebook and Instagram allows marketers to see what potential customers like and how they choose to consume advertising. Mobile marketing is also taking…