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2014

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Keep Calm & write a to-do list

Keeping Up with Agency Life

Our Thoughts, Public RelationsBy Amanda KingNovember 21, 2014

Agencies are often very fast-paced, competitive environments. An agency employee juggles multiple accounts and clients and works well beyond the standard 9 to 5. It’s not unheard of to have days where you have so much work that you don’t have time to eat lunch. However, there are people who love the flurry of activity.

Charmin Tweet Screenshot

Strategic Social Media Communication: Be Creative, Not Careless

Communication Strategies, Our Thoughts, Social MediaBy Leia SchultzOctober 30, 2014

That caught your eye, didn’t it? Charmin’s spectacular Tweet referencing the latest Thor movie was short-lived — it was removed soon after it was posted — but thanks to a quick screenshot it’s still circulating the Internet. It’s a perfect example of clever social media communication from brand to consumer.

Care Magazine article

Care Magazine features Reed Group

Client Coverage, Reed GroupBy mapr_adminSeptember 27, 2014

“Reed Group published new opioid treatment guideline in their DisabilityGuidelines™ based on research from the American College of Occupational and Environmental Medicine (ACOEM) that raises new questions about safe opioid use.”

9 news logo

9News features Prescient

Client Coverage, PrescientBy mapr_adminSeptember 25, 2014

Read the full article on 9News.

Modern In Denver logo

Modern In Denver Showcases Prescient

Client Coverage, PrescientBy mapr_adminAugust 13, 2014

Read the full article in Modern In Denver.

Web Design Standards

Eight Basic Web Standards for Designing Your Site

Our Thoughts, Website Design, WebsitesBy Jennifer StevensJuly 2, 2014

You’re getting your business off the ground and one important marketing essential is to have a website. After all, this is the best place for customers to learn more about your company and the best place for them to get in touch with you. Just like the rest of your marketing materials…

Newspaper image

PR Does Not Mean “Press Release”

Content Marketing, Media Relations, Our Thoughts, Public RelationsBy Doyle AlbeeJune 4, 20141 Comment

In college, we spent quite a bit of time learning how to format a “press release.” The idea was that reporters and editors would take a well-written release, edit it slightly, and print it. It was important to leave room for editing and slugging and all the manual copy manipulation that might happen.

ABC news logo

ABC News features Sound Pockets

Client Coverage, Sound PocketsBy mapr_adminJune 3, 2014

“Giz Wiz Dick DeBartolo shows off some cool inexpensive Christmas gifts.” See the full video here.

USA today logo

Sound Pockets at the Consumer Electronics Show cover by USA Today

Client Coverage, Sound PocketsBy mapr_adminJune 3, 2014

“This is a Sound Pockets all-in-one case for iPhones and iPod Touch that holds your ear buds. It is available in 72 color combinations, for $34.95 online.”

Panda Bears

Another Day, Another Panda Update: Is Click Bait Winning the War?

Content Marketing, Digital Marketing, Our Thoughts, Search Engine OptimizationBy Amy SigrestMay 23, 2014

Panda 4.0 | This week Google announced that they would begin rolling out an algorithm update on May 20. This will be version 4.0 of the infamous Panda updates that have vexed site administrators for the past three years. However, at first blush this Panda may not be as ornery as its predecessors.

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