Still wondering why your Facebook feed went red this week? As two high profile same-sex marriage cases were argued before the Supreme Court, the Human Rights Campaign (HRC) capitalized on the momentum of the movement by launching one of the most impressive viral campaigns in recent history, calling marriage equality the “civil rights battle of…
Last week Twitter turned seven and Facebook is hoping this is the last birthday the social network will celebrate. To help with that, Facebook is preparing to introduce hashtags (maybe). Twitter made the hashtag famous and Instagram added to the frenzy. Some people are hashtag crazy. FYI, you don’t need to hashtag generic words in…
Metzger Associates, one of the nation’s leading technology public relations and digital marketing agencies, will provide a variety of services including public relations, social media programs, and website development for six new clients: National Association of Corporate Directors, Colorado Chapter Kapta – SaaS business improvement platform First Funder – Interactive financial capital platform Optimum Wellness…
On Feb. 25, Marissa Mayer, the CEO of Yahoo!, announced that all employees working remotely must now work from an office. Then all hell broke loose. This decision has spurred conversations both for and against working remotely. Mayer has been portrayed in the media as a traitor to working mothers, especially since she brings her…
We were fortunate to have Stephen J. Schultze, the associate director of the Center for Information Technology Policy at Princeton University, join us Friday for the Metzger Open Access Forum. During his talk, Stephen covered a number of topics that affect many of us in the technology and start-up communities, but all too often fly…
I hadn’t been in a big Denver newsroom in a while, and felt a little nostalgic while visiting tech reporter Andy Vuong at the Post’s offices this week. After our team debriefed him on a client’s pending product launch, Andy was kind enough to give us a quick tour of the ‘ol newsroom. Though not…
Public relations professionals today are—rightly so—highly focused on the rapidly changing media landscape and how to harness social media for the good of their companies and clients. However, great value remains in good old fashioned media relations—developing a strong pitch to a carefully targeted reporter who then writes a positive story. Metzger began pitching a…