Responsive Layouts for Websites

As we zing around our daily lives living on mobile devices, what we expect to see on websites is changing. That 1,440 pixel-wide website your company built a few years ago with the elaborate background imagery and flash intro doesn’t do anyone any good when they’re on a 3G network with one bar. Need that phone number or…

Women, Wine and Wrenches

Green Garage: Women, Wine & Wrenches Builds Customer Relationships

Concept & Promotion Metzger Associates’ client Green Garage is an eco-friendly, full-service car care shop with locations in Boulder and Denver and future plans to franchise nationally. Their goal is to make people’s cars run longer and help save the environment with innovations like green oil filters to increase time between changes, snow tires for harsh…

What is “Brand Journalism?”

I came across a good article from Tom Foremski at ZDNet recently about how some public relations people are starting to coin the term “brand journalism” to describe what they do. I must say, I was intrigued as apparently some PR practitioners representing certain brands are starting call themselves “journalists” and this concept is really…