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May 2011

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Who Broke the Bin Laden News and Why You Should Care

Communication Strategies, Our Thoughts, Social MediaBy MAPRMay 9, 2011

By now, it’s common knowledge that the news about Bin Laden’s death broke on Twitter and set new traffic records for the site. Donald Rumsfeld’s Chief of Staff, Keith Urbahn, was the first credible source to break the news last Sunday. What is there to learn from this?

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